When the economic future feels more iffy than ever, randomness should not be something to fear but rather, something to exploit. Author-provacateur Nassim Taleb talks with Fast Company about the concepts behind "Antifragile: Things That Gain from Disorder" and how we can harness disorder to advance our careers and our companies.
Google unveiled plans to make Net searches lighting quick with Instant Pages. This is possible only because Google's "very confident that we know what search results you want." Sure, you'll shave five seconds or so off all your searches—but it's not without some complexities.
In the December/January issue, Fast Company magazine takes an in-depth look at the tumultuous state of advertising on the eve of the biggest creative revolution the industry has witnessed in decades. As a companion piece, we asked three agencies — BBDO, Factory Design Labs, and Victors & Spoils — to visualize the business today and what they foresee. Their contributions indicate an optimistic, if wryly cautious, view of the future. Have a look: