As I continue develop and build PitchEngine, more and more PR and internet marketing experts reach out to offer insight and sometimes even functionality to our web app. In a few short months I've discovered there is a lot more to ...READ»
The most common mistake that writers make in their writing is working in a vacuum. Writing can be such a lonely profession, and writers make it even more so by believing that they have to go it alone. What this causes is a tremendous ...READ»
There have been separate discussions about whether the news embargo is dead.
Jeremy Wagstaff, a former Technology Columnist at The Asian Wall Street Journal and Wall Street Journal Online, and Stephen Baker, a senior writer at ...READ»
When commercially publishing, the timeline to print once a contract has been signed is anywhere from 18 - 24 months. A traditional contract can take anywhere from 1 to 3 months to sign. You also have to consider that once the ...READ»
The space between media and public relations is filled with gray, but we're learning very quickly that the more things change, the smaller that space becomes. Already, each of us has experienced profound change in our industry. I say ...READ»
The space between media and public relations is filled with gray, but we're learning very quickly that the more things change, the smaller that space becomes. Already, each of us has experienced profound change in our industry. I say ...READ»
Recently, Circuit City made news because of an employee's reaction to a spoof published in Mad Magazine.
You can check out the faux ad here.
I read Mad Magazine as a kid, years ago -- the exact number of years ago is not ...READ»
According to today's New York Times, "Say So Long to an Old Companion: Cassette Tapes," the cassette tape is dead. Though long anticipated, the end came quickly.
The cassette is survived by the CD (which is not doing ...READ»
I have been trying to figure out why WIRED’s cover story on Julia Allison incensed me so much.
You won’t find me bashing Paris Hilton or her ilk on this blog. As
someone who barely watches TV, her brand of reality-show ...READ»
Organizations aren't just writing about Twitter -- they're using it as a publishing resource for readers and journalists.
Check out this article, published in 2007, Experimenting with Twitter: How Newsrooms Are Using It to ...READ»
I think Jason Calcanis' now-famous proclamation that blogging is dead is wrong for one specific reason: he thinks the replacement for blogging is an email distribution list.
Here are reasons I think email is dead:
Email is slow ...READ»
Jason Calcanis has famously (at least in the blogosphere) proclaimed that blogging is dead. He's using email instead to commuinicate to a community of friends, associates and others. He think email is a better tool to reach and ...READ»
Blogger Jason Calacanis has retired from blogger, saying blogging is
dead. He's now shifting to email. Read about why in TechCrunch's Jason Calacanis’ First New Email Post.
Here are Calacanis' main reasons for saying blogging is ...READ»
You do not
have to have a book, but you do have to have a remarkable product to
introduce your business to your customers on a massive scale.
I believe that with so much information available in the world today, you have ...READ»
I read a tweet from a journalist/blogger yesterday who advised a budding public relations rookie not to pitch. In his words, "Pitch=Spam". Interesting take, right? So, how does this guy get his news anyway? I was quick to ...READ»
I read a tweet from a journalist/blogger yesterday who advised a budding public relations rookie not to pitch. In his words, "Pitch=Spam". Interesting take, right? So, how does this guy get his news anyway? I was quick to ...READ»
I was in a car accident a few weeks ago, and like everyone that has that misfortune, I also was not looking forward to dealing with the insurance company.
A little damage to the cars, but I tweaked my neck. All is well but I ...READ»
Long since anointed by the media (over the past year) as the NBT (next
big thing), Twitter has a bunch of local customs that people new to it
need to learn.
I've started compiling some etiquette and best practices for using ...READ»
Are you outsourcing the most valuable aspect of your business? Or worse yet, not paying attention to it at all?
Technology has been replacing humans at work for many years. And
recently the remaining humans in American and ...READ»
PitchEngine member Kevin Dugan, shared this article from the New York Times in his friendfeed room, The Bad Pitch Blog and it got me thinking - It's time public relations got back basics, with this new fangled social media.
The ...READ»
With a rapidly growing number of media members using Twitter
it's high time we PR pros put the reigns on run-on emails with attached
pdf and word format press releases. Buckle down and dial-in the details
for the most concise pitch ...READ»
I happen to be heavily involved in a
book about followership as it pertains to leadership and one of the
principles we’ve been discussing lately is that those in the
followership role have an obligation to step forward and ...READ»
Writers of the Round Table Inc develops manuscripts with clients who
are looking to engage the world in a massive conversation. What we do
is work with a client to 1) Organically define the message; 2) Build
the Vision; and 3) ...READ»
I posted this on my own site a couple of weeks ago, but loved the point here and wanted to share:
As of this morning, I have to eat my words regarding morning news. Great interview this morning with Scott ...READ»
