I’ve heard weigh-in on this question by the greats and the not yet greats, and there are so many varying opinions. Some don’t want to read the work of others, for fear that the words and metaphors they read will sneak into their ...READ»
Which wing of an airplane is the most important?
It’s the same with information and intuition.
This is true, of course, not just in marketing and branding, but in most areas of life.
Consider the pro football coach ...READ»
Smart Marketing in a Down Economy
The question that has been on the mind of nearly every business owner and CEO I've talked to lately is, "What should we be doing to market our company in this down economy?"
There are two basic ...READ»
I love this phrase. In my life I have taken more than two hundred dance classes, but I would never call myself a dancer. I cooked at restaurants for two years, but I am not a chef. I have acted professionally in more than a dozen ...READ»
Honestly, when I’m under pressure, I just need to sit and keep writing. I remind myself that this is not the final draft, but I need to start somewhere. The goal is to put out the first crappy draft so I can move into revisions. ...READ»
This will be a five part blog! So hang onto your hats. Here is number 1 of the 5 critical mistakes most new writers make: Most writers just start writing—TRAGEDY! As writers, or artists of any kind, we feel that if it doesn’t ...READ»
One thing you have got to realize and take so seriously is that every piece of writing that you let out into the world is going to work for you FOREVER. That means that it is going to represent you to people who have never heard of ...READ»
Think of your platform as your launching pad. The place you’re taking off from. Essentially, it’s where you are today in terms of your exposure, your following, your regular speaking gigs and the organizations you’re already ...READ»
I'm a huge fan of spending time building characters before beginning the plot. 1. Label your main characters' greatest fears and desires. 2. Write a narrative around the root of each of those fears and desires. What was the ...READ»
We are pleased to announce that EDGE! A Leadership Story has been named a finalist for the National Best Books 2008 Awards in the category of Business/Motivational. We want to extend our thanks to each and every one of you who have ...READ»
It's a combination. The reality is that you do need to know people. That's why it takes ten to twenty years to build a successful writing career. Accept it and get busy on the marketing of your work so you can be seen. Writing is ...READ»
This one’s easy. Don’t SELL in your writing. Focus on providing valuable information. The goal of your writing is actually not to sell. It’s to demonstrate your validity as an expert in your field. Few people have the ...READ»
Yes, Yes and Yes. The real answer to this question though lies not in just sending out releases. What most press releases lack is a good emotional hook…a reason for a journalist to want to call for more information and to run a ...READ»
I'll always edit up to three pages at no cost. It is important for the writer to see the style of the editor. We all work differently. I do a line edit and pages of notes. The notes are for overall issues and the line edit gives them ...READ»
In this day and age where everyone is making quick decisions based on what they find on the internet, how you communicate with your potential customer has tremendous relevancy to your bottom line. How many websites have you visited ...READ»
In my experience, titles come from a lot of crappy brainstorming. Write lists of possible titles. Even if 100% of that list is garbage, the act of writing down possibilities engages the brain. Then you have to let your mind do its ...READ»
When growing your business you need to decide on a growth strategyHere are two examples:1) Vertical growth - focusing on current customers to make additional purchases of your product or services. Develop new products or services to ...READ»
The key to generating PR is repetition. The media is very skeptical of what they read and so it takes time to generate buy-in. Buy-in is created by being consistent and submitting solid content to the same media players over and ...READ»
Locations in your book should be as well defined as characters because, in fact, they are characters. Locations are living and breathing. Like people with hearts and minds and souls, locations also have hearts (the community of ...READ»
If people find your writing offensive that is probably a good thing. If you’re not turning people off, you’re not turning people on. Think of your favorite actor or actress. I guarantee that as much as you adore them, there are ...READ»
Characters are just like people—completely unpredictable! At least they should be. Ask me what I think my wife will do in a given situation, and I’ll have an opinion. I won’t be right though, because inevitably, she always ...READ»
A character’s voice should be found from the inside out, not the outside in. Meaning that characters are created through a writer’s willingness to dive into doing their homework and truly bringing a character to life. You can ...READ»
Almost ALWAYS! Query letters are standard in the industry. That being said, what is most imperative is that you do your homework when approaching any agent. They each have a preferred method of submitting work to them. Most of ...READ»
I thought the interview on Fast Company TV with the head of Everyzing.com http://www.fastcompany.tv/video/putting-better-data-into-video heralded a really massive jump in search technology. As far as I understand it (and I haven't ...READ»
I’m not in favor of pen names unless you are moving outside your brand and are afraid of confusing people. We all know what happened to Coke when they tried to redesign their image – it flopped. So if you are a mystery writer ...READ»
