Most books have only one author’s name on the cover. And most people think of those authors as solitary creatures working alone in a dim room, surrounded by books and clutter and haloed in the glow of a computer screen. Although a ...READ»
Sigg, the Swiss water bottle company, built a PR and marketing machine out of a consumer scare about the chemical BPA in plastic water bottles. Seeing and capitalizing on an opportunity to prove that Sigg was a viable alternative to ...READ»
I’ll admit that it’s hard to write compelling headlines or catchy taglines. While sometimes, sayings make communications stronger (The simple “Yes we can” propelled Obama’s campaign), they can quickly become a danger zone ...READ»
In the immediate panic of a recession, most companies try to save money by reducing their labor force. But according to the Bureau of Labor Statistics, the unemployment rate remained steady at about 9.4% throughout June and July. This ...READ»
A huge part of running a successful business is being proactive—responding to e-mails as soon as possible, returning phone calls within the same business day, presenting new ideas for clients to consider, finishing projects ahead of ...READ»
Not long ago, any business that functioned primarily over the Internet was looked at with suspicion, even straight-up mistrust; many times, rightfully so. But these days, the Internet has given legitimate businesses a virtually ...READ»
Is it a coincidence that Bill Gates, Steve Jobs and Eric Schmidt (a.k.a. the founder of Google) are all avid chess players? Probably not. Building a brilliant brand is a game of strategy—a game that these men have mastered with ...READ»
Have you ever thought about what the cover of your published book would look like? Of course you have. Just like you’ve thought very carefully about (and described) what your characters look like, what the setting reveals—all the ...READ»
