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DREAM   |  Comment

The “It’s a Cop-Out” Cop-Out

In the creative world, there’s often a stigma against paying for help to build your dream. The art loses authenticity, some feel, or you’re simply less of an artist if you need to hire out to get a job done. Writers, for example, ...READ»

Kenan Samms

Behind the Newsweek Green Rankings: IBM

I grew up in a superfund site caused by IBM. Why are they the #5 greenest company in America?READ»

Microsoft's Looking Glass Tool Tracks Social Buzz for Companies

Microsoft's Looking Glass Tool Tracks Social Buzz for Companies

So you can figure out how to calm the angry Twitter masses or handle Facebook slapdownsREAD»

y45wyw45
SQUIDOO   |  23 comments

Will Squidoo Kill Your Company's Shot at (Free) Feel-Good PR on Twitter?

Today Squidoo founder Seth Godin announced that his company would begin launching websites for major companies that collect social buzz--good and bad--from around the Web. In his blog, Godin says that these "conversations" are already ...READ»

DREAM   |  Comment

Stop Relying on Others to Spread the Word—Be Your Own Literary Publicist!

Writing a book is commitment. It’s like being a parent. First there’s the commitment required to develop an idea into a story. As the story grows into a manuscript, there’s the commitment to allowing that story to change if it ...READ»

DREAM   |  1 comment

Why Writers Must Experience Change During the Writing Process

When readers go to their favorite bookstore (or, you know, Amazon) and lose themselves in the quiet pleasure of choosing a book, they’re probably not thinking, “I want to find a book that doesn’t change me through reading it.” ...READ»

Relations Sales

This week I was interviewed for a press release that is going out about our agency and while I was being interviewed I thought of the fundamental difference between successful use of a new media PR strategy using social media and ...READ»

Social Media Marketing for Non-Profits

Chances are, you—or certainly your kids—have a Facebook profile. Perhaps you’re one of millions of Twitter users, following or being followed by others on this fast-growing micro-blogging site. Once the provenance of college ...READ»

DREAM   |  Comment

What’s the missing link in your storytelling process?

Could it be accountability? One of the pitfalls of the typical creative process is that it’s a mostly solitary endeavor. You set your own goals and deadlines and are accountable to yourself alone if you miss them. Awesome, right? I ...READ»

Kenan Samms

Achieving Name Recognition: Why Audience Makes all the Difference

The East Coast Greenway, a 3,000-mile, uninterrupted bicycle path that runs from Maine to Florida, is a dream in progress for former executive director of the East Coast Greenway Alliance Karen Votava and her successor, Dennis ...READ»

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