One of the biggest impacts of social media is the way that traditional forms of advertising have had to adapt to it.As companies begin to embrace social media marketing, that means that a portion of their attention, time and marketing ...READ»
If you ask me, integrity is the backbone of any good business—no, great business. But it’s a broad term, one that people find more difficult to define than, say, “results-oriented.” And without knowing what integrity is, ...READ»
Consumer technology vendors notoriously use the “booth babe” to grab the attention of nerdy passers-by at conferences. After all, nothing says “Check out my new widget” like a hot, clueless chick dressed as a pirate. (Sarcasm, ...READ»
Looking at politics through the lens of communication theory reveals a lot of good lessons. For example, despite a recent uptick, the falling approval ratings of President Obama (http://tinyurl.com/nlgfn) coincide with the increasing ...READ»
When I lived in L.A., I was fortunate enough to take part in a number of really fantastic film projects. Either as an actor, producer, or director, I dove headlong into making these projects a success, and to some extent, they all ...READ»
It's October 22,2009. It's Windows 7 Day! You can bet that many a PC user can barely contain their excitement about the opportunity to upgrade from XP and consign Vista to history's dustbin. Microsoft's got a suite of events and ...READ»
After our morning call with Katie, Annie reached out to talk privately with me to check in and see if there was some unresolved tension from last week. I admitted that last night I had gotten nervous about our call today because ...READ»
Last night I shared with my story guide Annie Hart that I needed us to have a structured call today. Since our call last week I was beginning to feel a bit desperate and depressed, like we had fallen off track. Thankfully, ...READ»
It’s easy to get comfortable once you come up with an exceptional product. It’s easy to take that product—and the process that created it—and keep duplicating it, making small changes every so often to keep it “new” and ...READ»
