In a recent interview about his new book (a novel, mind
you), James Frey was asked what hour of the day inspiration most
strikes. His answer, which I’m paraphrasing, was a scoffing,
“Inspiration is for chumps. I work from ...READ»
I tuned into NBC’s Breakfast at Wimbledon last Sunday morning to catch Roger Federer outduel--and outlast--a re-energized Andy Roddick to win the men’s championship at Wimbledon, his 15th major.
Breaking sports news ...READ»
Okay—so you’ve got a brilliant, innovative product or service. So
what? If no one knows about it, no one cares about it; it may as well
not exist. The only solution, everyone seems to agree, is PR. But the
best ...READ»
"It's my hope that you will see this as a unique property that will quickly become the must-read for anyone interested in the media, the business of it and the personalities behind it."
So begins the "Note from Dan Abrams," a kind ...READ»
Neighbor/competitor/family member/friend/postman: “So, how’s work been lately?”
You (business-owner): “Oh, you know. Keeping busy.”
Sound familiar? For business-owners, “keeping ...READ»
How many times a day do you hear a radio or TV ad with rueful,
obvious acknowledgement of the recession? You know, the ones with
over-earnest voice-overs that begin something like this: “These days,
we’re all cutting back on ...READ»
What sets your business apart from the competition? Really—think
about it. It’s easy to spew out generic answers like “customer service”
or “attention to detail,” but don’t you think your competitors are
claiming ...READ»
Let’s face it. Your customers don’t want to hear that deep, echoey
radio voice holler at them to get to your car dealership TODAY, TODAY,
TODAY! There are better ways to get your message across.
There are authentic ways ...READ»
