Susan G. Komen for the Cure's (now-reversed) decision to pull financial support of Planned Parenthood in the end will help Planned Parenthood even more than it damages the Komen brand.
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Susan B. Komen For The Cure's decision to pull funding from Planned Parenthood, and its reaction to the backlash that followed, were a public relations disaster and a classic example of what not to do. READ»
If we are asking audiences for their time and expecting to engage with them, we need to respect that time and take our communication with them seriously. The moment dismissive attitudes start to creep into our work, we might make the switch from making sincere mistakes to insincere ones. READ»
While everyone’s business has been forced to change in this 24/7 always-on, mobile world, PR professionals still tend to release news according to our schedule and timing, not that of the media. What if you reverse the equation, and instead of reaching out to journalists on your schedule, get them to find you?READ»
Web 2.0 technologies have transformed public relations, making it far easier to connect not only with the media, but also with bloggers and customers. Yet, many companies are not getting the full range of benefits from public relations.
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How do you run a successful marketing campaign for a new product from a company whose first and only product so far spectacularly bombed, to the derision of the tech world? Like this:READ»
Here's a tale of two customer service experiences. It was the best of times. It was the worst of times. Let's start with the bad. More than a month ago, my 6-month-old refrigerator (purchased from Sears) broke. Since it was still ...READ»
Social Media represent change. Change evokes fear and sometimes that fear can paralyze us. Yet, all we need is a better understanding of how we got here in order to plan for where we need to go.READ»
Kitty and Lala are Chinese wedding photographers and bloggers who are introducing a playful, modern angle into fuddy-duddy Chinese wedding photos. They're also part of Intel's global campaign to promote its new-gen Core 2 CPUs. The pairing makes sense on a number of levels--but will it resonate with American audiences? READ»
Amazon's Lady Gaga album/cloud storage deal crashed and burned earlier this week, and Amazon's wooden response didn't help matters, especially considering Apple's about to swoop into the space. But Amazon's relaunching the deal, with a sense of humor, to boot. Will it be enough? READ»
Amid the stunning news of the surgical American commando operation that killed Osama Bin Laden, one feature looms large in the background: The extraordinarily careful, strategic, and savvy media management of the strike and its ...READ»
"Finally" is the headline on Apple's homepage today announcing the arrival of the white iPhone. It's Apple poking fun at itself for a long, drawn-out techno failure, and indicates how it's spun the affair into incredibly positive PR.READ»
It's that time of the year again, when publicists everywhere pitch their most eco-friendly products in the silliest of ways. Let's hope they're at least diluting real environmentalism with reclaimed water. READ»
Our office is buzzing today about the new Gmail feature that recommends people you should CC. For PR people, and I assume a lot of other business people, this feature is a trainwreck waiting to happen.READ»
Google's launching a new quiz powered by its search engine, with questions published in The New York Times right above the skill-requiring, brain-taxing crossword puzzle. Either this is some weak-sauce PR, or Google's positioning itself as the puzzle arbiter of the next generation.READ»
I'm a big believer in the idea of a self-fulfilling prophecy--if you think something enough, or talk about something enough, you'll come to believe it. And maybe even unconsciously let it happen. Alright, I promise I won't ...READ»
