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Four Awesome Marketing Vehicles You Probably Take For Granted

BY Howie JacobsonMon Dec 19, 2011

The astounding pace of innovation is partly what numbs us to the potential of online marketing vehicles. Why should I bother optimizing a Facebook presence when Google Plus is the new, hot thing? Will Groupon succeed, or be succeeded by something smarter and more powerful? This sort of thinking is understandable, but not particularly helpful, so here's a road map to get started. READ»

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How Your Dog Can Teach You To Speak To Your Audience

BY Howie JacobsonThu Dec 8, 2011

After many failed, comical months spent teaching my dog to obey simple commands, I finally realized it wasn't working because I was trying to teach her English. Instead, I should have been speaking Dog all along. When it comes to marketing your brand, there's a lot you can learn from Fido. READ»

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3 Marketing Insights From My First Driving Lesson

BY Howie JacobsonSat Nov 26, 2011

Marketing and operating a manual transmission are both about balancing momentum and leverage. Movement and power. Opportunity and risk.READ»

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How Hitchhiking Made Me A Better Marketer

BY Howie JacobsonMon Nov 21, 2011

Here in South Africa, my family and I are getting used to relying on the kindness of strangers. With no car (yet), no contacts, and frequently no clue, we’ve gone from reluctantly accepting assistance to actively sticking our thumbs out. In so doing, I’ve discovered a few things about human nature that make me a smarter marketer.READ»

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5 Ways To Build Engagement Using Positive Feedback On Your Company's Website

BY Howie JacobsonThu Nov 3, 2011

My son and I accidentally climbed a mountain recently; we had meant only to walk up a little way, but two hours later, we were at the top. We couldn’t stop climbing because of all the immediate positive feedback. As a business, the most desired action on your website is your summit. How can you entice prospects to climb to the top?READ»

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Chi Marketing: Why Marketing Doesn't Have to Be Hard

BY Howie JacobsonThu Aug 11, 2011

Inside-out improvement, also known as Chi Marketing, doesn’t begin with a laundry list of possible tactics to improve traffic and conversion. It doesn’t focus on results at all, at least not at first. Rather, Chi Marketing looks at your core form first, so that all the peripheral marketing tactics flow naturally from that core. READ»

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How To Market Like A Horse Whisperer

BY Howie JacobsonTue Jul 5, 2011

What can online marketers learn from a horse whisperer? How is your Web site like an airport in a foreign country? And what's the relationship between alternate side of the street parking in Manhattan and a pasture in rural Virginia? READ»

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What You Can Learn From a Pooping Sloth

BY Howie JacobsonThu Mar 24, 2011

Stella is a sloth living in a rainforest in Costa Rica, and she's one of the laziest creatures on earth, spending all day on a tree limb, languidly chewing leaves and twigs. Stella's not exactly Fast Company. But she's still got a trick or two to teach most businesses...READ»

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How to Write a "Cut Through the Clutter" Paid Search Ad

BY Howie JacobsonSun Feb 6, 2011

Paid search is the most competitive advertising platform on the planet. All your competitors are there, shouting the same things louder and louder in an attempt to attract prospects. If you want to win, you need a different approach.READ»

ADVANCED SHOPPING CARTS | Comment

How To Have Secure Data Transfer For E-Commerce Websites

BY Mark SpenserTue Jan 19, 2010

If you are an e-commerce website owner or planning to build an online store then there is nothing to worry now. SSL certificates are specially introduced to help secure any personal details of the user such as passwords, PIN number, and credit card number and so on. SSL is an acronym of Secure Socket Layer.READ»

ADVANCED SHOPPING CARTS | Comment

Web Page Design is Not Just About Colors, Images and Fonts

BY Mark SpenserThu Nov 5, 2009

Today’s graphic design involves Flash, Java Script, and custom dynamic design attributes that quickly date pages stuck in the static.Because your website is a powerful marketing tool that creates valuable first impressions, a ...READ»

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Plaveb Corporation - A Leading Internet Business Consulting Firm

BY Mark SpenserTue Aug 11, 2009

Plaveb is a Leading Web Design Company in Los Angeles and San Jose, Bay Area, California.Plaveb delivers vast range of internet business consulting services like website design, web development, SEO, internet marketing, PPC ...READ»

SEO COMPANY | Comment

SEO company, website optimisation and design

BY Alim MThu Apr 23, 2009

Search engine optimisation (SEO) is a method of online marketing to increase a website's visibility on search engines via organic search results for targeted keywords.Natural search engine optimisation is a process applied to a ...READ»