Sustainability is a key driver of innovation in business. But does calling it green create more harm than good? Could we speed the green economy by labeling it something else? And what is the magic word that will win the hearts of stakeholders and consumers? READ»
Blue Nile's divergence from industry norms begins with its purpose. Tiffany & Co., for example, describes itself as "the world's premier jeweler and America's house of design." While this may seem innocuous, it exerts a powerful pull on how Tiffany's people see their business.READ»
As brand owners or the brand itself (Personal Branding), it should be a concern to us to build a lasting brand that does not fizzle out before its time. In Africa, very few corporate brands have crossed the two hundred years of ...READ»
We all know Apple gets "it." iMac. iTunes. iPod. iPhone. All-in-one monitors. The list goes on. But what is "it" and why do they so consistently get "it"? Vision? Innovation? Is it all wrapped up in ...READ»
