Communication is tough for any company—but especially for one that works across multiple languages and cultures. The Impossible Project revisits the (amusing) moment it knew it would have to pay extra attention.
A Polaroid camera is nothing more than bookshelf eye candy if you don't have the magical film to go with it. Which is why The Impossible Project pulled out every stop in the innovation playbook to reinvent that film.
Some of the world’s most iconic brands have woken up to extraordinary industry shifts that take them by surprise. Wouldn’t it be better to intuit what the future may resemble before market forces and innovations “suddenly” wreak havoc with your company? Here's how.
Polaroid creative director and pop-sensation Lady Gaga unveils camera sunglasses with embedded LCD displays. We've got an exclusive look at the prototype, and the true extent of her involvement in the project.
From its birth at Harvard to epic legal battles to rebirth as a modern meme, Polaroid has survived 73 rugged years as an American brand, beginning with sunglasses and ending with the death of the film camera. Here we take you through nearly a century of kitsch, technological revolutions and photographic legacy, showing how far the humble camera has come.