Between wooing potential investors and meeting people at parties, you're going to have to tell your company's story thousands of times. Worry not—there are excellent ways to pitch your heart out every time.
People follow you based upon the way you resonate with their hidden agendas; understanding and connecting to those agendas are the ﬁrst and most important steps to take in winning the business and following you want.
Getting a prospective business customer to say "yes" when his own economic world has deteriorated so much requires a deft and nuanced sales effort. So if you sell to business customers, here are seven suggestions for improving your chances.
Most of us have something to pitch—your startup to VCs, yourself for a new job, or your product to customers. In any situation, one rule applies: The better the pitch, the better the results. Here are five rookie mistakes that will sink even the best ideas.
Steve Cohen is billed as the "Millionaire's Magician" because of his private shows for megabucks clients like Warren Buffet and Michael Bloomberg. From years of performing for these powerful people, Cohen has conjured up secrets on how to captivate audiences. Use his showmanship secrets to better sell your ideas to bosses, clients, and other decision makers.
Last night I got an email from a one Daniel Odio, co-founder of a service called AppMakr. He told me a little bit about his service (they make turn-key iPhone apps) and paid a couple of compliments—ostensibly in hopes of ginning up some good press.