Most of us have something to pitch—your startup to VCs, yourself for a new job, or your product to customers. In any situation, one rule applies: The better the pitch, the better the results. Here are five rookie mistakes that will sink even the best ideas.
I'm writing to you (big fan of yours. Biiiiig fan) to suggest that, when the inevitable book deals from publishers come winging your way, you young thruster, you, that I ghostwrite it. Not your memoirs—let's leave that to Kitty Kelley, as she's a far, far better excavator of truthiness than I could ever be—but your guide to managing a billion-dollar startup.
In my opinion, you should never send a pitch to a publisher if you are expecting them to buy your book and pay you with an advance. Any commercial publisher worth their salt doesn’t accept queries and pitches directly from authors. That is what agents are for.