physician practice marketing

Easy Way to Build Your Referrals at Thanksgiving

BY Kathy McCoyFri Nov 6, 2009

Thanksgiving is a terrific opportunity to do one of the easiest things to build your referrals: Thank your referrers. Here's an easy way--and a letter template to use--to do that... READ»

HEALTHCARE PRACTICE MARKETING | Comment

Find Your Market Niche

BY Kathy McCoySun Oct 11, 2009

The best way to survive and thrive in a competitive market is to identify your market niche, then go narrow and deep rather than wide and shallow in terms of your marketing.READ»

HEALTHCARE PRACTICE MARKETING | Comment

How to Draw Attention to Your Practice

BY Kathy McCoyMon Oct 5, 2009

If you are in a location where people – potential new patients – pass by your practice every day, there are several things you can do to capture their attention...READ»

HEALTHCARE PRACTICE MARKETING | Comment

Do You Know Your Target Audience?

BY Kathy McCoyThu Sep 24, 2009

Knowing who your marketing messages should be aimed at (and tailoring your messages accordingly) is going to be critical to your marketing success. For example, a client recently asked us for an assessment of his self-created print ad...READ»

HEALTHCARE PRACTICE MARKETING | Comment

How to Communicate More Effectively Through Marketing

BY Kathy McCoyFri Sep 18, 2009

The prevailing attitude of the American consumer is, “So what? Who cares? What’s in it for me?” Once you understand this, you can begin to communicate with consumers in a way that appeals to their “what’s in it for me” attitude...READ»

HEALTHCARE PRACTICE MARKETING | Comment

How to Present Your Practice on YouTube

BY Kathy McCoyMon Sep 14, 2009

Before you laugh, consider that YouTube is the 4th most visited website on the Internet with millions of visitors every day. Consider that you can give exposure to your practice and services for very little cost as part of a more comprehensive online marketing strategy. Consider that savvy marketers are already discovering value on YouTube...READ»

HEALTHCARE PRACTICE MARKETING | Comment

The Real Power of Patient Testimonials

BY Kathy McCoyThu Sep 3, 2009

You’re probably not surprised to learn that advice from a friend is more believable than the advice of an ad in the local paper. What’s surprising is how much more believable. READ»

HEALTHCARE PRACTICE MARKETING | Comment

How to Avoid Some Sure Losers of Marketing

BY Kathy McCoySun Aug 30, 2009

For every effective marketing program, there are probably ten ineffective ones. For example, the local high school wants you to buy advertising space in its football game program or some other printed piece to show your support of the school. The school art staff will create an “ad” with your logo and phone number and some kind of warm-fuzzy support message. There’s a reason why these ads are called “tombstones”...READ»

HEALTHCARE PRACTICE MARKETING | Comment

The Three Most Important Words in Marketing

BY Kathy McCoyThu Aug 20, 2009

Using these three words effectively can make the difference between success and failure for your practice...READ»

HEALTHCARE PRACTICE MARKETING | Comment

How to Determine the Right Marketing Budget for Your Practice

BY Kathy McCoyFri Aug 14, 2009

One of the most frequently asked questions from healthcare practitioners is "How do I determine the right marketing budget for my practice?" The answer depends on...READ»

HEALTHCARE PRACTICE MARKETING | Comment

Bring Your Lapsed Patients Back

BY Kathy McCoyFri Aug 7, 2009

It's easier to reactivate an existing patient than to get a new one, and you don't want your patients to miss needed treatment. Unfortunately, most healthcare practitioners don’t have an effective reactivation system. Here's some help with bringing lapsed patients back...READ»

HEALTHCARE PRACTICE MARKETING | Comment

How to Avoid No-Shows in Your Healthcare Practice

BY Kathy McCoyFri Jul 31, 2009

Particularly now, with the economic pressures we’re facing, many people are delaying healthcare treatments, even badly needed care. And unfortunately, most healthcare practitioners don’t have an effective reactivation system. Here's one you can customize for your practice...READ»

HEALTHCARE PRACTICE MARKETING | Comment

12 of the Biggest Mistakes in Marketing and Advertising Your Practice

BY Kathy McCoyFri Jul 24, 2009

For the professional beginning to promote his or her practice, mistakes are a way of life. But no one can afford many mistakes in a tough economy, so Practice Builders shares some of the biggest mistakes in practice marketing that you can avoid.READ»

HEALTHCARE PRACTICE MARKETING | Comment

Jumpstart Your Marketing with Free Video Tutorials

BY Kathy McCoyThu Jul 16, 2009

Want to know more about marketing in just a few minutes? Watch these free videos to learn: · How to Position Your Practice for Success in a Tough Economy · Why You Should Brand Your Healthcare Practice · How to Use the Internet for Marketing Success · Why Your Healthcare Practice Needs a Marketing Plan · And Much MoreREAD»

DENTAL MARKETING | Comment

Improve Your Phone Conversion Rate

BY Kathy McCoyFri Jul 10, 2009

Whatever you do to get prospective patients to call your office (advertising, web, mail, etc.), the last thing you want to do is lose them once they do call. And yet, as I’ve mentioned before, the average healthcare practice loses $55,000 per year due to front office phone skills that could be improved. Here's how you can stop that revenue from bleeding out.READ»