physical therapy marketing

Keeping Your Patients Loyal During Tough Times

BY Kathy McCoyFri Nov 20, 2009 at 12:09 PM

The recession may be officially over, but consumers are still facing tough economic times due to job losses, fallen home prices and tight credit. How do you keep these price-shoppers loyal?READ»

HEALTHCARE PRACTICE MARKETING | Comment

Results from Practice Builders' September 2009 Economic Survey Now Available

BY Kathy McCoyThu Oct 15, 2009 at 12:59 PM

Results from Practice Builders' September 2009 Economic Survey are now available, and you will find some revealing information on how you and your fellow practitioners are weathering the current economy. Especially interesting is when your colleagues expect the recession to end...READ»

HEALTHCARE PRACTICE MARKETING | Comment

Do You Know Your Target Audience?

BY Kathy McCoyThu Sep 24, 2009 at 8:57 PM

Knowing who your marketing messages should be aimed at (and tailoring your messages accordingly) is going to be critical to your marketing success. For example, a client recently asked us for an assessment of his self-created print ad...READ»

DENTAL MARKETING | Comment

Do I Need a Logo? And What Should It Be?

BY Kathy McCoyFri Jun 5, 2009 at 12:53 PM

Logos as most people understand them produce actual dollars in the bank only when you give them extensive exposure. Why? Because they work by generating recognition for the practice through recognition of the logo. And to break through the clutter of 5,000 commercial messages each day shoved into the average person’s mind...READ»

MEASURABLE SOLUTIONS | Comment

How to Take Effective Action to Generate New Business in 3 Easy Steps

BY Jeff LeeThu Mar 5, 2009 at 2:37 PM

Some business owners are amazingly creative in their efforts. But they may also have stacked up failures or their successes have been hit or miss because they lack a basic understanding of what it is that actually produces a result in the Public relations and marketing arena. Their mantra then becomes “I’ve tried it all, what else is there to do? There is no real solution.”READ»

BUSINESSCONSULTING | Comment

A Sneak Peek Into the New Patients Course

BY Jeff LeeTue Jan 27, 2009 at 9:23 AM

Both Shaun and I have been traveling a lot over the past 6 months. We are now delivering seminars in cities across the United States and Canada and while it is great getting out of the office it hasn’t left a lot of time for us to ...READ»