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physical therapist marketing

HEALTHCARE PRACTICE MARKETING | Comment

Healthcare Practices Are Shifting to E-Marketing

BY Kathy McCoyWed Nov 25, 2009 at 1:21 PM

Wondering how you should market your practice on the Internet? According to the October 2009 Practice Builders survey, a significant shift is occurring in practice marketing, with many practices increasing the amount of marketing they do on the Web... READ»

HEALTHCARE PRACTICE MARKETING | Comment

Keeping Your Patients Loyal During Tough Times

BY Kathy McCoyFri Nov 20, 2009 at 12:09 PM

The recession may be officially over, but consumers are still facing tough economic times due to job losses, fallen home prices and tight credit. How do you keep these price-shoppers loyal?READ»

HEALTHCARE PRACTICE MARKETING | Comment

Familiarity Breeds Credibility

BY Kathy McCoyThu Nov 12, 2009 at 6:59 PM

Use familiarity and credibility to gain patients and grow your practice.READ»

HEALTHCARE PRACTICE MARKETING | Comment

Easy Way to Build Your Referrals at Thanksgiving

BY Kathy McCoyFri Nov 6, 2009 at 4:13 PM

Thanksgiving is a terrific opportunity to do one of the easiest things to build your referrals: Thank your referrers. Here's an easy way--and a letter template to use--to do that... READ»

DENTAL MARKETING | Comment

Stay in Touch With Your Patient Base Using Newsletters

BY Kathy McCoyWed Oct 28, 2009 at 8:06 PM

One of the best ways to stay in touch with your patient base is the newsletter. But not one of those canned “off the shelf” newsletters you simply slap your logo on...READ»

HEALTHCARE PRACTICE MARKETING | Comment

Results from Practice Builders' September 2009 Economic Survey Now Available

BY Kathy McCoyThu Oct 15, 2009 at 12:59 PM

Results from Practice Builders' September 2009 Economic Survey are now available, and you will find some revealing information on how you and your fellow practitioners are weathering the current economy. Especially interesting is when your colleagues expect the recession to end...READ»

HEALTHCARE PRACTICE MARKETING | Comment

Find Your Market Niche

BY Kathy McCoySun Oct 11, 2009 at 11:32 PM

The best way to survive and thrive in a competitive market is to identify your market niche, then go narrow and deep rather than wide and shallow in terms of your marketing.READ»

HEALTHCARE PRACTICE MARKETING | Comment

How to Draw Attention to Your Practice

BY Kathy McCoyMon Oct 5, 2009 at 7:31 PM

If you are in a location where people – potential new patients – pass by your practice every day, there are several things you can do to capture their attention...READ»

HEALTHCARE PRACTICE MARKETING | Comment

Do You Know Your Target Audience?

BY Kathy McCoyThu Sep 24, 2009 at 8:57 PM

Knowing who your marketing messages should be aimed at (and tailoring your messages accordingly) is going to be critical to your marketing success. For example, a client recently asked us for an assessment of his self-created print ad...READ»

HEALTHCARE PRACTICE MARKETING | Comment

How to Communicate More Effectively Through Marketing

BY Kathy McCoyFri Sep 18, 2009 at 6:13 PM

The prevailing attitude of the American consumer is, “So what? Who cares? What’s in it for me?” Once you understand this, you can begin to communicate with consumers in a way that appeals to their “what’s in it for me” attitude...READ»

HEALTHCARE PRACTICE MARKETING | Comment

How to Present Your Practice on YouTube

BY Kathy McCoyMon Sep 14, 2009 at 8:13 PM

Before you laugh, consider that YouTube is the 4th most visited website on the Internet with millions of visitors every day. Consider that you can give exposure to your practice and services for very little cost as part of a more comprehensive online marketing strategy. Consider that savvy marketers are already discovering value on YouTube...READ»

HEALTHCARE PRACTICE MARKETING | Comment

The Real Power of Patient Testimonials

BY Kathy McCoyThu Sep 3, 2009 at 8:24 PM

You’re probably not surprised to learn that advice from a friend is more believable than the advice of an ad in the local paper. What’s surprising is how much more believable. READ»

HEALTHCARE PRACTICE MARKETING | Comment

How to Avoid Some Sure Losers of Marketing

BY Kathy McCoyMon Aug 31, 2009 at 12:39 AM

For every effective marketing program, there are probably ten ineffective ones. For example, the local high school wants you to buy advertising space in its football game program or some other printed piece to show your support of the school. The school art staff will create an “ad” with your logo and phone number and some kind of warm-fuzzy support message. There’s a reason why these ads are called “tombstones”...READ»

HEALTHCARE PRACTICE MARKETING | Comment

The Three Most Important Words in Marketing

BY Kathy McCoyThu Aug 20, 2009 at 7:13 PM

Using these three words effectively can make the difference between success and failure for your practice...READ»

HEALTHCARE PRACTICE MARKETING | Comment

How to Determine the Right Marketing Budget for Your Practice

BY Kathy McCoyFri Aug 14, 2009 at 7:50 PM

One of the most frequently asked questions from healthcare practitioners is "How do I determine the right marketing budget for my practice?" The answer depends on...READ»

HEALTHCARE PRACTICE MARKETING | Comment

Bring Your Lapsed Patients Back

BY Kathy McCoyFri Aug 7, 2009 at 7:45 PM

It's easier to reactivate an existing patient than to get a new one, and you don't want your patients to miss needed treatment. Unfortunately, most healthcare practitioners don’t have an effective reactivation system. Here's some help with bringing lapsed patients back...READ»

HEALTHCARE PRACTICE MARKETING | Comment

How to Avoid No-Shows in Your Healthcare Practice

BY Kathy McCoyFri Jul 31, 2009 at 2:05 PM

Particularly now, with the economic pressures we’re facing, many people are delaying healthcare treatments, even badly needed care. And unfortunately, most healthcare practitioners don’t have an effective reactivation system. Here's one you can customize for your practice...READ»

HEALTHCARE PRACTICE MARKETING | Comment

12 of the Biggest Mistakes in Marketing and Advertising Your Practice

BY Kathy McCoyFri Jul 24, 2009 at 6:06 PM

For the professional beginning to promote his or her practice, mistakes are a way of life. But no one can afford many mistakes in a tough economy, so Practice Builders shares some of the biggest mistakes in practice marketing that you can avoid.READ»

HEALTHCARE PRACTICE MARKETING | Comment

Jumpstart Your Marketing with Free Video Tutorials

BY Kathy McCoyThu Jul 16, 2009 at 8:35 PM

Want to know more about marketing in just a few minutes? Watch these free videos to learn: · How to Position Your Practice for Success in a Tough Economy · Why You Should Brand Your Healthcare Practice · How to Use the Internet for Marketing Success · Why Your Healthcare Practice Needs a Marketing Plan · And Much MoreREAD»

DENTAL MARKETING | Comment

Improve Your Phone Conversion Rate

BY Kathy McCoyFri Jul 10, 2009 at 12:33 PM

Whatever you do to get prospective patients to call your office (advertising, web, mail, etc.), the last thing you want to do is lose them once they do call. And yet, as I’ve mentioned before, the average healthcare practice loses $55,000 per year due to front office phone skills that could be improved. Here's how you can stop that revenue from bleeding out.READ»

DENTAL MARKETING | Comment

Survey Reveals Referral-Building Tactics from Nearly 400 Healthcare Practitioners

BY Kathy McCoyThu Jul 2, 2009 at 2:15 PM

How to best generate referrals without seeming unprofessional is a key concern for healthcare professionals, according to the survey conducted in May 2009 by Practice Builders. According to the survey, more than 37% receive greater than 41% of their new patients via referrals from other professionals...READ»

DENTAL MARKETING | Comment

How to Recession-Proof Your Practice

BY Kathy McCoyThu Jun 25, 2009 at 4:50 PM

The outlook today is somewhat less gloomy than it was six months ago. But if, as some experts predict, it takes a couple more years or longer to rebound, there are steps you can take to ensure your survival and practice health for many years to come. Here are five simple strategies to help you weather just about any economic storm.READ»

DENTAL MARKETING | Comment

Do I Need a Logo? And What Should It Be?

BY Kathy McCoyFri Jun 5, 2009 at 12:53 PM

Logos as most people understand them produce actual dollars in the bank only when you give them extensive exposure. Why? Because they work by generating recognition for the practice through recognition of the logo. And to break through the clutter of 5,000 commercial messages each day shoved into the average person’s mind...READ»

DENTAL MARKETING | Comment

Painlessly Develop New Referral Sources

BY Kathy McCoyThu May 28, 2009 at 8:34 PM

“How do I get more referrals during the slowing economy?” wins the grand prize for most-asked question received at Practice Builders. We have good news: follow a few simple strategies and you can quickly increase your referrals without ever looking desperate or greedy. Here’s how…READ»

HEALTHCARE PRACTICE MARKETING | Comment

How to Track the Results of Your Marketing Efforts

BY Kathy McCoyThu May 21, 2009 at 5:43 PM

Does your practice effectively track every inbound call? If not, you are missing out on vital information that will help you decide how to spend your marketing dollars.READ»