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pharmaceutical drugs

Big Pharma and the Value of the Umbrella Brand

For starters, a quiz: who makes Viagra, Lipitor, Nexium, Plavix, and Prevacid? Now, who made Vioxx, and who makes OxyContin? It is, in some ways, an extreme exercise; but if you can answer the first question, you likely work in Big Pharma.READ MORE

Big Pharma or The Drug Dealer - Pick Your Poison

It was 1986, I remember it well: Nancy Reagan was standing at a podium in front of the White House wearing a white suit.  Within camera shot was as many poor, inner-city, underprivileged kids as they could fit on a bus. They were ...READ MORE