A vague purpose statement, mixed messaging, a dual focus on innovation and productivity amid fear of reduced enrollment, and a sku explosion all point to one overarching problem for P&G: lack of meaning.
One of the most recognized entertainment brands of our lifetime is bringing its 54-year history to a close. Today, we will see the last episode of the most popular soap opera of all-time, "As the World Turns."
Wieden+Kennedy global interactive creative director Iain Tait tells us how they choose which Tweets Mustafa replies to, why they are using YouTube, and what it’s like to produce nearly 100 spots a day. Monocle smile!