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Go Dumpster Diving For New Strategies

A Chinese phrase advises that you “borrow a corpse for the soul’s return.” This metaphor points to the fact that we tend not to dig through garbage. Once we’ve thrown something away we mentally label it “trash” and so ...READ»

Embrace What Others Abandon

Over the last several days, I’ve reviewed an up-and-coming company, PetMD. To listen to my full interview with CEO Kim Schinnerer, please click here. Today I want to show yet another way to look at PetMD’s strategy of offering ...READ»

MICROSOFT   |  Comment

Lock Up Resources And Lock Out The Competition

I’m in Redmond, Wash., right now as I write this, running a workshop for Microsoft. And we have been discussing Apple’s motus operandi of locking up some critical resources before it launches a product. Apple employs this tactic ...READ»

Shake Your Competitor’s Hand

Those who have studied conflict in depth all emerge with the same conclusion: the best way to beat your competition is to avoid triggering competition. Sun Tzu and Colonel John Boyd, two military geniuses who dedicated their lives to ...READ»

It Can’t Be That Easy, Right? PetMD Founders Sniff Out An Opportunity

Sitting around the kitchen table with your friends, one mentions that his dog is sick. Now you, being a dog lover, get concerned. You move the conversation over to the den, where your friends hover around a computer, searching online ...READ»