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peter arnell

minute-maid-5

First Look: Coke Juices Up Its MinuteMaid Packaging

In round two of the juice packaging cage match that started late last year with the Tropicana fiasco, Minute Maid unveils a new look that hews to its heritage.READ»

Peapod Car

Peapod EV's Look Inspired by Bullet Trains, Sea Turtles, and Space Helmets

The Peapod electric vehicle is, "awkward-looking, strange and offbeat," says Peter Arnell, CEO of the Arnell Group--he ought to know, he designed the plug-in car. "It creates the right amount of disruption for ...READ»

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