One thing that you may or may not have noticed in this series is that all of the women featured are known by their first name. First there was Britney and then Madonna. And now this is about "Angelina". They need no other ...READ»
Ouch.Ouch.Ouch. That’s the sound of my body hurting from the wounds inflicted by Aetna.
Undoubtedly, health insurance companies are the worst personal branders in the world. As a small business owner I have the privilege of ...READ»
The following is an excerpt from an interview I recently did for Mad Mortgage World’s owner, Daniel Martin. To check out the entire interview go here –> Ryan Stephens on “Marketing Your Brand” for Loan Officers! ...READ»
Hats off to the Barack Obama campaign. The campaign scored a lot of positive press this week by launching a web site to strike back at “dishonest smears.” In staccato fashion, the new Obama site reels off five rumors and ...READ»
Quick quiz: What do Starbucks and jargon have do with each other?
Starbucks of course taught the world to speak its language; whoever asked for a Grande or Venti bfore the coffee giant made coffee a 24/7 obsession? What’s the ...READ»
I’ve written a lot here about the “hall of shamers,” companies that forget that customer service is their most powerful branding tool just as it is for personal branders.
All of which made me all the more pleased when I ...READ»
Thank you, Jeff Jarvis. Jeff Jarvis, as you remember, was the blogger who outed Dell for its egregious customer service, which he called “Dell Hell.”
Recently, I entered my own “Dell Hellish Dell” when I spent about five ...READ»
If you’re small, there’s no reason to think small.
That was the message for me from a terrific event I was privileged to attend last weekend in New York City. Some 20 PR professionals from around the world – hailing from as ...READ»
Change. It’s certainly been the mantra of the Democratic primary race but it also has an important place in personal branding.
Take my profession, public relations. Just as the Internet has dramatically rewritten – and ...READ»
During the height of the Iraq war, you couldn’t turn on the TV or listen to the radio without hearing a military analyst make pronouncements about the war. What we didn’t know at the time was that many of these analysts were ...READ»
Imagine this. You step on to the elevator. The doors are closing. All
of a sudden, the leading pioneer in your field or the CEO of a Fortune
100 company steps on the elevator and pushes the button to the top
floor. The ...READ»
How do you get 60 bloggers to create a huge buzz for a book none of them has read?
Just ask Rohit Bhargava, Internet marketing whiz and author of the just published Personality Not Included: Why Companies Lose Their ...READ»
Thousands of ordinary folks are a little better known and successful today thanks to the extraordinary networking talents of one woman.
Meet the Pied Piper of the online world, Mari Smith, a veritable engine of personal branding ...READ»
Thousands of ordinary folks are a little better known and successful today thanks to the extraordinary networking talents of one woman.
Meet the Pied Piper of the online world, Mari Smith, a veritable engine of personal branding ...READ»
Fast Company in its April issue has a terrific article by Ellen McGirt on "The Brand Called Obama" that is must reading for anyone in personal branding regardless of your political persuasion. The article talks about how ...READ»
Once in a while politicians break through the noose that keep them on message and speak in a way that transcends the daily grind to hit fundamental truths. Senator Barack Obama did so yesterday, and in doing so, seized the moment. ...READ»
In the pre-Google age, it was common for recruiters and hiring managers to vet a job candidate with a phone call to references. Today, that process is almost quaint. Why bother to pick up the phone when the online world ...READ»
