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Kenan Samms
CAREERS   |  Comment

Forget Last Rites: The New Opportunity for Publishers in Online Advertising

Don’t call in the pallbearers yet. In a year characterized by the death of publications and publishers struggling to monetize assets, it’s not all death and gloom. Indeed, one side of the news business is thriving. And, we’re ...READ»

Kenan Samms

Public Relations: The Latest False Dichotomy: PR vs. Advertising

People love to set up dichotomies and the latest one circulating around the web is that age old duel: Advertising vs. PR. It sort of reminds me of the war between the sexes. Sure there are certain things men can do better than ...READ»

BRANDING   |  Comment

Measuring Consumer Behavior: An Oxymoron

Excerpt from upcoming book: Sensory Balance and Wellness in New Home Sales READ»

IPPY Award Recognizes Authorship of Cynthia B. Ainsworthe

Cynthia B. Ainsworthe, a Cambridge Who's Who Member, received a Bronze 2008 IPPY Award acknowledging her independently published Romance novel, “Front Row Center.”READ»

Kenan Samms
CAREERS   |  14 comments

Public Relations: Call off the Undertakers

There's an interesting discussion going on online about “Is the PR Business Extinct?”  The talk was precipitated by one of these pseudo scientific pieces that throws around statistics, i.e., “70% of today's PR firms ...READ»

Melissa Ferrick Album Goodbye Youth Earns Positive Reviews

Cambridge Who’s Who member Melissa Ferrick released her 14th album, “Goodbye Youth,” last year, and gained many positive responses. She continues to tour steadily.READ»

Harold Kestenbaum on Franchising for Success

The Cambridge Who’s Who contributing author series continues with an informative introduction to franchising by Harold Kestenbaum.READ»

Apply Similar Strategies in Corporate Branding as Individual Branding

Cambridge Who’s Who provides tools for professional growth and career development. Here they compare individual and corporate branding.READ»

The Importance of Uncovering Your Personal Brand

Cambridge Who's Who, the leading organization for professional growth, shows how to evaluate your personal brand. READ»

Kenan Samms

Productivity and the Lost Art of Prompt Follow Up

Staying productive while waiting for people to follow up, especially when they possess information I need to move forward, is something I struggle with. Actually, it’s more the loose ends that their lack of responsiveness cause ...READ»

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