I have to chuckle about how many people today talk about making millions on the Internet as if money just falls off the screen. If that were the case, of course, smart companies like the New York Times and other publishers would have ...READ»
The blogosphere recently has been having a collective laugh riot over a Microsoft video about holding a launch party for Windows 7. In case you haven’t seen it, the video features a group of politically correct people ...READ»
I’ve been accused over the years of having unrealistically high expectations of people and I’m sure in some cases it’s true. However, the preponderance of things that really make me get hot under the collar are so low on the ...READ»
We're all consultants. We offer expertise to make a connection and receive compensation. It isn't easy. We get lost and frustrated. We imagine in private what we might say to our client. . . if we had the guts.READ»
How can a self-proclaimed geeky company with no knowledge of public relations go from virtual anonymity to media darling with just one tweet?
This is the story of how social media is changing how companies make news and how the new ...READ»
Don’t call in the pallbearers yet. In a year characterized by the death of publications and publishers struggling to monetize assets, it’s not all death and gloom. Indeed, one side of the news business is thriving. And, we’re ...READ»
People love to set up dichotomies and the latest one circulating around the web is that age old duel: Advertising vs. PR. It sort of reminds me of the war between the sexes. Sure there are certain things men can do better than ...READ»
Cynthia B. Ainsworthe, a Cambridge Who's Who Member, received a Bronze 2008 IPPY Award acknowledging her independently published Romance novel, “Front Row Center.”READ»
There's an interesting discussion going on online about “Is the PR Business Extinct?”
The talk was precipitated by one of these pseudo scientific pieces that throws around statistics, i.e., “70% of today's PR firms ...READ»
Cambridge Who’s Who member Melissa Ferrick released her 14th album, “Goodbye Youth,” last year, and gained many positive responses. She continues to tour steadily.READ»
Staying productive while waiting for people to follow up, especially when they possess information I need to move forward, is something I struggle with. Actually, it’s more the loose ends that their lack of responsiveness cause ...READ»
I've written before about the Young Turks of Personal Branding these amazing Millenials who seem to emerge from the cocoon fully formed and ready to rule the world.
Take Dan Schawbel, all of 25, who last month released his ...READ»
Why is it so important to provide safety before I begin the sale?
Providing Safety First
It’s a unique concept, approaching the sale from the abstract angle of establishing a safe environment for the prospect, and one that’s ...READ»
Jerry Rouleau, New Home selling expert and host of BuilderRadio.com, interviews me on the Monday Morning Sales Meeting and we discuss the idea of Branding Therapy, core human behavior cues and their value in setting up a successful ...READ»
Whether you’re looking for your next job, positioning yourself for a promotion, or hoping to start your own business, your ultimate success will begin or end with personal branding.
Targeted at college students and young ...READ»
As the job market becomes more and more competitive, students and
recent grads need to do everything they can to stand out from their
peers. One great way to do this is by building your professional
reputation, also known as your ...READ»
Move over Simon Cowell. Make way for Nalts and P0YKPAC
Say what?
Welcome to the new world of online advertising where companies no longer need to pay mega millions to plop a Coke can in front of a TV celebrity like ...READ»
