What hasn’t been remarked all that much about in the Sarah Palin phenomenon, is that in some respects her candidacy, ironically, is very much of a piece with the Web 2.0 culture of personality. While she’s certainly not Twittering ...READ»
This was posted prevously but because of the vagaries of technology was formatted incorrectly and I thought it was worth reposting correctly.
I'm live blogging today at a BullDog Reporter bootcamp with social media ...READ»
Even if you don’t have enough material to create a portfolio, the time to start building yours is now.
Portfolios are for the driven, the go-getters, the people (in any industry) proactively carving their own path to ...READ»
I'm continuing to live blog -- well as I confessed in Part One -- edit my rambling live blogging at last week's BullDog Reporter bootcamp with social media pros Sally Falkow and Doug Hay of Expansion+. As I mentioned, I have no ...READ»
A presentation is a great way for you to show off what you know and build credibility for your personal brand.
While presenting sounds like a good idea, many people don’t know where to start. But it is actually easier than ...READ»
Graduating from college can be a huge culture shock. You are transitioning to a whole new way of life, which can be extremely overwhelming. Going from high school to college was one thing, but now you’re heading out into the real ...READ»
When most of us lose our job, we don’t uncork the champagne. But when Lewis Green was laid off from his VP of marketing job six years ago, he and his wife didn’t waste a moment to start celebrating.
Meet Lewis Green, a ...READ»
At 28, entrepreneur Scott Ginsberg, has the most visible name in the world.
Meet Scott any time, anywhere, day or night and he will be wearing his trademark red and white name tag emblazoned with his name in blue. Since November ...READ»
Ouch.Ouch.Ouch. That’s the sound of my body hurting from the wounds inflicted by Aetna.
Undoubtedly, health insurance companies are the worst personal branders in the world. As a small business owner I have the privilege of ...READ»
Hats off to the Barack Obama campaign. The campaign scored a lot of positive press this week by launching a web site to strike back at “dishonest smears.” In staccato fashion, the new Obama site reels off five rumors and ...READ»
Quick quiz: What do Starbucks and jargon have do with each other?
Starbucks of course taught the world to speak its language; whoever asked for a Grande or Venti bfore the coffee giant made coffee a 24/7 obsession? What’s the ...READ»
I’ve written a lot here about the “hall of shamers,” companies that forget that customer service is their most powerful branding tool just as it is for personal branders.
All of which made me all the more pleased when I ...READ»
If you’re small, there’s no reason to think small.
That was the message for me from a terrific event I was privileged to attend last weekend in New York City. Some 20 PR professionals from around the world – hailing from as ...READ»
Change. It’s certainly been the mantra of the Democratic primary race but it also has an important place in personal branding.
Take my profession, public relations. Just as the Internet has dramatically rewritten – and ...READ»
During the height of the Iraq war, you couldn’t turn on the TV or listen to the radio without hearing a military analyst make pronouncements about the war. What we didn’t know at the time was that many of these analysts were ...READ»
Unless you are using a branding iron or needle for tattoos, there is no ing in brand.
I make the mistake of using the participle branding and certainly allow others, but I see a problem. As personal brand concepts are becoming ...READ»
Today is Thursday, so this post is on communication skills.
Clear, crisp writing is an important communication skill. Successful people are able to get across their ideas in an easily readable way. I’ve been blessed. ...READ»
oday is Tuesday, so this post is on positive personal impact.
A strong personal brand is one of the keys to creating positive personal impact. Shelly Banjo’s column in the Wall Street Journal Sunday, on February 17 was ...READ»
My days as an executive recruiter generalist provided insight into many businesses and disciplines. It was the Brand Manager role in many executives and some entrepreneurs I love to apply to the personal brand manager required in ...READ»
