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personal brand

BRANDING   |  Comment

You Have Got To Be Kidding Me! Right? by Ted Eleftheriou

Powerful branding? Or waste of advertising dollars? Are you getting the right message across to your customers?READ»

Ivan Glickman
CAREERS   |  Comment

How to Get Noticed in a Web 2.0 World

I have to chuckle about how many people today talk about making millions on the Internet as if money just falls off the screen. If that were the case, of course, smart companies like the New York Times and other publishers would have ...READ»

Ivan Glickman
CAREERS   |  Comment

Public Relations: The Secret to Launching a Successful Product or Service

 The blogosphere recently has been having a collective laugh riot over a Microsoft video about holding a launch party for Windows 7. In case you haven’t seen it, the video features a group of politically correct people ...READ»

anonymous twitter

How to Go from Anonymity to Fame With Just One Tweet

How can a self-proclaimed geeky company with no knowledge of public relations go from virtual anonymity to media darling with just one tweet? This is the story of how social media is changing how companies make news and how the new ...READ»

Ivan Glickman
CAREERS   |  Comment

Forget Last Rites: The New Opportunity for Publishers in Online Advertising

Don’t call in the pallbearers yet. In a year characterized by the death of publications and publishers struggling to monetize assets, it’s not all death and gloom. Indeed, one side of the news business is thriving. And, we’re ...READ»

Ivan Glickman
CAREERS   |  14 comments

Public Relations: Call off the Undertakers

There's an interesting discussion going on online about “Is the PR Business Extinct?”  The talk was precipitated by one of these pseudo scientific pieces that throws around statistics, i.e., “70% of today's PR firms ...READ»

Ivan Glickman
CAREERS   |  10 comments

The Newest Turks of Personal Branding

I've written before about the Young Turks of Personal Branding these amazing Millenials who seem to emerge from the cocoon fully formed and ready to rule the world. Take Dan Schawbel, all of 25, who last month released his ...READ»

Promoting Your Personal Brand Through Cambridge

Cambridge Who’s Who, the leading company for executive branding and professional networking, gives advice on promoting your personal brand.READ»

Ivan Glickman

Careers: Personal Branding: The New World of Online Advertising

Move over Simon Cowell. Make way for Nalts and P0YKPAC Say what? Welcome to the new world of online advertising where companies no longer need to pay mega millions to plop a Coke can in front of a TV celebrity like ...READ»

CAREERS   |  Comment

Will Work For...

Could you make a living doing what you do just off of donations?READ»

Ivan Glickman
CAREERS   |  3 comments

Careers: Personal Branding and Seth Godin's PR Salvo

If you’re in PR, as I am, there’s always a bit of soul-searching along with ire when your profession takes a hit. The latest case in point is a blog the other day by marketing expert and PR extraordinaire Seth Godin. In ...READ»

BRAND   |  Comment

What Does Your Personal Brand Look Like?

Importance of protecting your personal brand. Quick read with a link to Seth Godin's blog.READ»

Seven Coaching Tips for Putting Your Best Face Forward

Here are the seven "Best Face Tips" I use with my coaching clients.READ»

Ivan Glickman
CAREERS   |  Comment

Careers: Personal Branding Advice From Moses

Quick branding test: What do the cartoon character Bob the Builder, Moses and one of Santa’s elves have in common?   Answer: They are all alter egos of the amazingly eclectic, not-afraid-to-act-goofy Lou Bortone, an ...READ»

Ivan Glickman
CAREERS   |  Comment

Careers: Personal Branding Monkeys

Why are some Internet companies schizophrenic when it comes to customer service?READ»

Ivan Glickman
CAREERS   |  Comment

Careers: Personal Branding for the Gray Hairs

How do you reinvent yourself if you’re a middle-aged, non-techie working in yesterday’s business?Just ask Flyn Penoyer who five months ago at age 58 reincarnated himself as a web marketing guru helping small businesses harness the ...READ»

Ivan Glickman
CAREERS   |  5 comments

Careers: Personal Branding from the Floor Up

How does a self-described “floor guy” become a social media expert? If you’re Rob McNealy you fall into it (pun intended). After a marine business he had started wasn’t making money, he accidentally got into the flooring ...READ»

Ivan Glickman
CAREERS   |  Comment

Careers: Branding and The Future of Media From NBC's Digital Top Gun

    I had the privilege this week to enter the media future – or at least a very smart person’s view of it – and learn that the future is all about personalization. “The future of local TV (and seemingly ...READ»

How do you feel about Personal Branding?

I stumbled upon a debate about personal branding started by Geoff Livingston of The Buzz Bin a few days ago with his blog post: I Don’t Care About Your Personal Brand. While I disagree with the overall message, he does bring up some ...READ»

musical-notes
CAREERS   |  1 comment

The Sound of Personal Branding

Some websites need to be arrested for audial assault. You know the ones I mean. No sooner do you click on a URL but the site blasts out some atrocious music that has absolutely nothing to do with the brand. If marketer and music ...READ»

Ivan Glickman
CAREERS   |  Comment

Personal Branding and Corporate Politicians

Many corporate executives in their eagerness to get on the Web 2.0 bandwagon remind me of waffling politicians. Sure they are beginning to spout the right lingo but when it comes to follow through, beware. The latest case in ...READ»

wendy-marx
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Careers: Personal Branding Imposters and Big Companies

Why are so many large companies branding imposters? On the hand, they spend zillions trying to brand themselves through advertising? On the other hand, they provide far too little oversight or dollars to customer service. They ...READ»

Ivan Glickman
CAREERS   |  Comment

Careers: WOM and Personal Branding

Word of mouth marketing, the power of everyday citizens to talk up – or down – a brand is on a roll.  If you ever doubted its power and reach, take a step back for a minute to April of this year when a no-name blogger ...READ»

Ivan Glickman
CAREERS   |  2 comments

Careers: Sarah Palin's Personal Branding Bonanza

What hasn’t been remarked all that much about in the Sarah Palin phenomenon, is that in some respects her candidacy, ironically, is very much of a piece with the Web 2.0 culture of personality. While she’s certainly not Twittering ...READ»

Ivan Glickman
CAREERS   |  Comment

Carreers: How to Improve Your Social Media IQ (reposting)

This was posted prevously but because of the vagaries of technology was formatted incorrectly and I thought it was worth reposting correctly.   I'm live blogging today at a BullDog Reporter bootcamp with social media ...READ»

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