I have to chuckle about how many people today talk about making millions on the Internet as if money just falls off the screen. If that were the case, of course, smart companies like the New York Times and other publishers would have ...READ»
The blogosphere recently has been having a collective laugh riot over a Microsoft video about holding a launch party for Windows 7. In case you haven’t seen it, the video features a group of politically correct people ...READ»
How can a self-proclaimed geeky company with no knowledge of public relations go from virtual anonymity to media darling with just one tweet?
This is the story of how social media is changing how companies make news and how the new ...READ»
Don’t call in the pallbearers yet. In a year characterized by the death of publications and publishers struggling to monetize assets, it’s not all death and gloom. Indeed, one side of the news business is thriving. And, we’re ...READ»
There's an interesting discussion going on online about “Is the PR Business Extinct?”
The talk was precipitated by one of these pseudo scientific pieces that throws around statistics, i.e., “70% of today's PR firms ...READ»
I've written before about the Young Turks of Personal Branding these amazing Millenials who seem to emerge from the cocoon fully formed and ready to rule the world.
Take Dan Schawbel, all of 25, who last month released his ...READ»
Move over Simon Cowell. Make way for Nalts and P0YKPAC
Say what?
Welcome to the new world of online advertising where companies no longer need to pay mega millions to plop a Coke can in front of a TV celebrity like ...READ»
If you’re in PR, as I am, there’s always a bit of soul-searching along with ire when your profession takes a hit. The latest case in point is a blog the other day by marketing expert and PR extraordinaire Seth Godin.
In ...READ»
Quick branding test: What do the cartoon character Bob the Builder, Moses and one of Santa’s elves have in common?
Answer: They are all alter egos of the amazingly eclectic, not-afraid-to-act-goofy Lou Bortone, an ...READ»
How do you reinvent yourself if you’re a middle-aged, non-techie working in yesterday’s business?Just ask Flyn Penoyer who five months ago at age 58 reincarnated himself as a web marketing guru helping small businesses harness the ...READ»
How does a self-described “floor guy” become a social media expert?
If you’re Rob McNealy you fall into it (pun intended). After a marine business he had started wasn’t making money, he accidentally got into the flooring ...READ»
I had the privilege this week to enter the media future – or at least a very smart person’s view of it – and learn that the future is all about personalization.
“The future of local TV (and seemingly ...READ»
I stumbled upon a debate about personal branding started by Geoff Livingston of The Buzz Bin a few days ago with his blog post: I Don’t Care About Your Personal Brand. While I disagree with the overall message, he does bring up some ...READ»
Some websites need to be arrested for audial assault. You know the ones I mean. No sooner do you click on a URL but the site blasts out some atrocious music that has absolutely nothing to do with the brand.
If marketer and music ...READ»
Many corporate executives in their eagerness to get on the Web 2.0 bandwagon remind me of waffling politicians. Sure they are beginning to spout the right lingo but when it comes to follow through, beware.
The latest case in ...READ»
Why are so many large companies branding imposters?
On the hand, they spend zillions trying to brand themselves through advertising? On the other hand, they provide far too little oversight or dollars to customer service. They ...READ»
Word of mouth marketing, the power of everyday citizens to talk up – or down – a brand is on a roll.
If you ever doubted its power and reach, take a step back for a minute to April of this year when a no-name blogger ...READ»
What hasn’t been remarked all that much about in the Sarah Palin phenomenon, is that in some respects her candidacy, ironically, is very much of a piece with the Web 2.0 culture of personality. While she’s certainly not Twittering ...READ»
This was posted prevously but because of the vagaries of technology was formatted incorrectly and I thought it was worth reposting correctly.
I'm live blogging today at a BullDog Reporter bootcamp with social media ...READ»
