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Perfume

The Kardashian Brand: Boom or Bust?

Brand identity expert David Brier takes on one of today's fashion icons: Kim Kardashian. She became a reality TV star, has taken over New York and has over 6.7 million followers on twitter. What about the sweet smell of success?READ»

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Hidden Chemicals in Hannah Montana, Britney Spears, J.Lo Scents Could Be Hazardous to Your Health

Forget secondhand smoke--the Environmental Working Group thinks we should be worried about "secondhand scents" from perfumes containing hidden chemicals. A report from the EWG claims that best-selling fragrances like Chanel Coco, ...READ»

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Step Aside, Britney! Today I Will Smell Like Edmond Roudnitska

You wouldn't buy a book without knowing its author. Why wear a perfume without knowing its designer? A new store in New York now reveals the noses behind the names.READ»