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perception

Perception + Identity = Reality

Doing good is good for business.READ»

The Many "About Us" pages

Many times, we in the design world, are often selling and explaining the visual strategies behind a design, but the copy is just as critical to the success of a piece as the visual design.READ»

Bigger is Bigger, Not Better

Are the days of the big design agency over? It seems to me they have been over for quite a while now. In the late 90's with the dot com craze in full throttle it looked as though they were making a comeback. With every design ...READ»