pepsico | Fast Company

Sometimes A Brand Isn't Worth Saving. Here's How To Tell

BY Jump AssociatesTue Sep 27, 2011

[This is the first in a five-part series from Jump Associates.--Ed.] Large companies looking to jump-start growth tend to be more successful when reinventing an existing brand than creating one from whole cloth. However, not all ... READ»

SOCIAL RESPONSIBILITY | Comment

PepsiCo's Newest Role In The Food World: Chickpea Pusher

BY Ariel SchwartzThu Sep 22, 2011

The snack giant is investing in a program to help Ethiopian farmers develop a chickpea crop. But it's not altruism: Pepsi wants access to a lot of chickpeas, because that's what they want to sell us.READ»

MANAGEMENT | Comment

SXSW 2011 Highlight Reel: "Machete"'s Danny Trejo and Robert Rodriguez, and Some Slightly Creepy Clay

BY Fast Company StaffTue Mar 29, 2011

What's cooler than Danny Trejo as a knife-wielding outlaw in Machete? Danny Trejo as a knife-wielding outlaw...rendered in clay.READ»

DANNY TREJO

SxSW 2011 in Photos

BY Fast Company StaffThu Mar 24, 2011

Here's what you missed if you missed Fast Company's white hot panels at the PepsiCo Stage at SXSW 2011. READ»

REDDIT | Comment

SXSW 2011 Highlight Reel: Designing Careers That Don't Yet Exist

BY Fast Company StaffTue Mar 22, 2011

Reddit's Alexis Ohanian, @TheRecruiterGuy's Chris Hoyt, and Behance's Scott Belsky talk about the importance of shower time, living with your parents, and "dangerous engagement," among other things--in a SXSW panel moderated by Fast Company's Anya KamenetzREAD»

GROUPME | Comment

SXSW 2011 Highlight Reel: GroupMe, Privacy, and Getting "Zucked With"

BY Fast Company StaffThu Mar 17, 2011

GroupMe founders Steve Martocci and Jared Hecht joined Fast Company on stage to talk about the NYC startup scene, acquisitions, paying engineers, challenges of a noisy mobile market, plus Zuck and privacy. READ»

GROUPON | Comment

SXSW 2011 Highlight Reel: Groupon Client Airs Beefs and Benefits of the Daily Deal Service

BY Fast Company StaffThu Mar 17, 2011

Frank Gruber, CEO and Co-founder of Tech Cocktail, and Travis Kalanick, a longtime Silicon Valley entrepreneur who runs online car service Uber--and is a Groupon client--responds to the company's presentation at SXSW, taking the opportunity to call them out for shoddy service. When Groupon's SVP of sales stands up in the audience to respond, things get interesting. READ»

DESIGN | Comment

AIGA Launches Design for Good, Asking Members to Donate 5% of Their Time to Social and Civic Causes

BY Alissa WalkerThu Mar 17, 2011

How the design association is advocating on behalf of designers in government, business, and society--plus how AIGA helped Gap rethink their disastrous crowdsourced logo idea.READ»

GROUPON | Comment

SXSW Panel 2011: Tech Cocktail Talks About What's Next for Marketing

BY Fast Company StaffTue Mar 15, 2011

Fast Company spoke to Frank Gruber from Tech Cocktail about what trends we can expect in the future from social marketing.READ»

SOCIAL RESPONSIBILITY | Comment

PepsiCo to Coke: Our 100% PlantBottle Is 70% Plantier Than Your PlantBottle

BY Ariel SchwartzTue Mar 15, 2011

Coca-Cola made headlines in 2009 when it introduced the PlantBottle, a beverage bottle made from 30% plant-based materials. The company's ultimate goal has been to make a 100% plant-based bottle--but now PepsiCo has beaten it to the punch.READ»

TECHNOLOGY | Comment

What Felicia Day Left Out of Her Web Video SXSW 2011 Keynote

BY Chris DannenMon Mar 14, 2011

Small announcements by online video players Rovi and Vimeo are harbingers of seismic shifts in the way we find TV shows we like. Here's a peek at the new plumbing pumping life into web TV recommendations. READ»

MANAGEMENT | Comment

Scott Belsky and Alexis Ohanian on Designing Careers That Don't Exist Yet

BY Anya KamenetzMon Mar 14, 2011

Advice for creating careers in a post-resume age, from tech and corporate execs at SXSW. READ»

LEADERSHIP | Comment

The 10 Most Innovative Companies in Food

BY Fast Company StaffMon Mar 14, 2011

From Trader Joe's to FoodHub, these companies are changing what we eat and how we eat it.READ»

SOCIAL RESPONSIBILITY | Comment

Scared Green: Ideas for Tough-Love Climate Change Campaigns That Get Results

BY Alissa WalkerMon Mar 14, 2011

The key to kickstarting a slumping sustainability movement? Pressure. Social media pressure, peer pressure, and pressure from the--gulp--government.READ»

LEADERSHIP | Comment

Super Sell Out: Morgan Spurlock's "Greatest Movie Ever Sold" Bows at SXSW

BY Anya KamenetzSun Mar 13, 2011

Morgan Spurlock turns his lens on the role that advertising and its stealthier cousins, sponsorship, product placement, and co-promotion, play in most of our experiences. READ»

MANAGEMENT | Comment

Groupon Client Goes Public With Beef at SXSW, Staffers Scramble

BY Anya KamenetzSun Mar 13, 2011

A Silicon Valley entrepreneur spoke frankly at SXSW about his negative experiences as a client of Groupon. Groupon countered, saying it's hiring a team of merchant managers to improve the oversight process from sales to offer-completion. READ»

DESIGN | Comment

The Future of Reading Online Is Customization & Sharing, Not Tablets (Yet)

BY Alissa WalkerSun Mar 13, 2011

An iPad app is not going to transform the magazine industry, says Khoi Vinh, the former design director for NYTimes.com. Instead, more robust web browsers will change the way we read.READ»

TECHNOLOGY | Comment

What Happens When David & Goliath Team Up

BY Gregory FerensteinSat Mar 12, 2011

Recognizing that innovation often favors the startup, PepsiCo outsourced part of its marketing R&D through a startup competition. READ»

PEPSICO | Comment

Pepsi, Greenopolis, D.C. Launch Recycling Kiosks With Rewards [Updated]

BY Ariel SchwartzTue Mar 1, 2011

Pop your soda cans in the kiosk and you'll receive discounts at Dominos, Johnny Rockets, and Marriott hotels, among other businesses. READ»

SUPER BOWL | Comment

Super Bowl Ad Stories: How to Measure Ad Success in the Digital Age

BY Austin CarrSun Feb 6, 2011

"I personally believe the YouTube view count is the single most important factor in judging the success of a Super Bowl ad," says Tor Myhren, chief creative officer of Grey New York.READ»