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SXSW 2011 Highlight Reel: "Machete"'s Danny Trejo and Robert Rodriguez, and Some Slightly Creepy Clay

What's cooler than Danny Trejo as a knife-wielding outlaw in Machete? Danny Trejo as a knife-wielding outlaw...rendered in clay.READ MORE

SXSW 2011 Highlight Reel: Designing Careers That Don't Yet Exist

Reddit's Alexis Ohanian, @TheRecruiterGuy's Chris Hoyt, and Behance's Scott Belsky talk about the importance of shower time, living with your parents, and "dangerous engagement," among other things--in a SXSW panel moderated by Fast Company's Anya KamenetzREAD MORE

SXSW 2011 Highlight Reel: GroupMe, Privacy, and Getting "Zucked With"

GroupMe founders Steve Martocci and Jared Hecht joined Fast Company on stage to talk about the NYC startup scene, acquisitions, paying engineers, challenges of a noisy mobile market, plus Zuck and privacy. READ MORE

SXSW 2011 Highlight Reel: Groupon Client Airs Beefs and Benefits of the Daily Deal Service

Frank Gruber, CEO and Co-founder of Tech Cocktail, and Travis Kalanick, a longtime Silicon Valley entrepreneur who runs online car service Uber--and is a Groupon client--responds to the company's presentation at SXSW, taking the opportunity to call them out for shoddy service. When Groupon's SVP of sales stands up in the audience to respond, things get interesting. READ MORE

AIGA Launches Design for Good, Asking Members to Donate 5% of Their Time to Social and Civic Causes

How the design association is advocating on behalf of designers in government, business, and society--plus how AIGA helped Gap rethink their disastrous crowdsourced logo idea.READ MORE

SXSW Panel 2011: Tech Cocktail Talks About What's Next for Marketing

Fast Company spoke to Frank Gruber from Tech Cocktail about what trends we can expect in the future from social marketing.READ MORE

PepsiCo to Coke: Our 100% PlantBottle Is 70% Plantier Than Your PlantBottle

Coca-Cola made headlines in 2009 when it introduced the PlantBottle, a beverage bottle made from 30% plant-based materials. The company's ultimate goal has been to make a 100% plant-based bottle--but now PepsiCo has beaten it to the punch.READ MORE

What Felicia Day Left Out of Her Web Video SXSW 2011 Keynote

Small announcements by online video players Rovi and Vimeo are harbingers of seismic shifts in the way we find TV shows we like. Here's a peek at the new plumbing pumping life into web TV recommendations. READ MORE

Scott Belsky and Alexis Ohanian on Designing Careers That Don't Exist Yet

Advice for creating careers in a post-resume age, from tech and corporate execs at SXSW. READ MORE

Scared Green: Ideas for Tough-Love Climate Change Campaigns That Get Results

The key to kickstarting a slumping sustainability movement? Pressure. Social media pressure, peer pressure, and pressure from the--gulp--government.READ MORE

Groupon Client Goes Public With Beef at SXSW, Staffers Scramble

A Silicon Valley entrepreneur spoke frankly at SXSW about his negative experiences as a client of Groupon. Groupon countered, saying it's hiring a team of merchant managers to improve the oversight process from sales to offer-completion. READ MORE

The Future of Reading Online Is Customization & Sharing, Not Tablets (Yet)

An iPad app is not going to transform the magazine industry, says Khoi Vinh, the former design director for NYTimes.com. Instead, more robust web browsers will change the way we read.READ MORE

What Happens When David & Goliath Team Up

Recognizing that innovation often favors the startup, PepsiCo outsourced part of its marketing R&D through a startup competition. READ MORE

Tell All Your Friends! GroupMe Texting Service Takes SXSW

Like Twitter and Foursquare before it, GroupMe is poised to break out to a broader audience at this year's South by Southwest Interactive Festival.READ MORE

Fast Company at SXSW

Can't make it to Austin (or can't be in 12 places at once when you get there)? For the first time, FastCompany.com is covering South by Southwest Interactive live, with streaming keynote speeches, video clips from the most talked-about panels, and inspiring one-on-one interviews with experts in our 30SecondMBA.com series, filmed live in Austin. Find it all in one place at FastCompany.com/sxsw-2011.READ MORE