Giant companies can have a massive impact when they change their policies to benefit society and the planet. Here are some new ways that big corporations can take their operations in a healthier direction.
In an effort to avoid consumer anger, companies are putting more and more effort into attaching themselves to global issues. How Pepsi--which is working on clean water access around the world--has made this shift has lessons for all brands.
In business, we sometimes get too caught up in the idea that we need to be different, to innovate. We do need to distinguish ourselves, but that does not mean we can’t borrow ideas, make them our own, and do an even better job of executing them. Yum! Brands CEO David Novak shares how pattern thinking has helped generate amazing ideas--including the Cool Ranch Dorito.
