Rashad Robinson, 30, organized GLAAD's inaugural Media Awards in Advertising in October to applaud gay-positive creative in both the LGBT and mainstream press.READ»
When you're in the media business, you worry about the cost -- and the risk -- of creating a new product from scratch each time. Movies, music, magazines: We all share the same challenge. In comparison, the idea of creating the same ...READ»
The green cola wars began in March, when both Pepsi and Coke made good on their plans to remove toxic hydrofluorocarbons (HFCs) from their vending machines. Now the wars continue as Coke attempts to best Pepsi in overall ...READ»
Vending machine purchases often elicit feelings of guilt about the sugar and fat contents of soda and candy, but rarely about the greenhouse gas emissions of the machine itself. Soda vendors know, though, that their machines use ...READ»
When Roshi Givechi first came to Ideo from Microsoft she thought she had made a mistake. The famously human-centered firm wasn't giving her many opportunities to design for real people. "I thought, is this for me?" she ...READ»
In a simpler time, design wasn't harsher than a mixed-martial arts event. In the olden days, say three years ago, companies would order their new logos and new-and-improved packaging from their design fortresses on high, and the ...READ»
While you were sleeping, innovation obsessed about, well, everything. Here are today's top stories:
Facebook to Whiners: Enough already! The social network's director of product Christopher Cox fell on his sword last night ...READ»
Marketers are dead certain that consumers always want something fresh and new; meanwhile, consumers often seem to hate big changes—as Pepsi's and Tropicana's disastrous rebrandings just proved. But for some reason, everyone ...READ»
Laid up with the flu recently, my daughter sent her boyfriend out for chicken soup and orange juice. What he brought back appalled her. "There was this carton of juice on the counter that looked like the generic supermarket ...READ»
Yesterday I began my review of EnlightenNext magazine and its conscious evolution from a newsletter to a mainstream, glossy publication. EnlightenNext is packed with in-depth articles ranging from business and politics to spirituality ...READ»
A leaked pdf outlines the thinking behind the controversial new Pepsi logo. It may be one of the most ridiculous things ever perpetrated by somebody calling himself a designer.READ»
Everyone knows that if your team isn't in the Super Bowl, the biggest (perhaps only) reason to watch are the commercials. Some companies have decided to leak their own Super Bowl spots online so ad geeks have something to drool over ...READ»
What does it take to convince NFL superstars like Patriots All-Pro offensive lineman Matt Light (6 ft. 4inches, 305 pounds), New York Giants’s 274 pound defensive end Justin Tuck, and Baltimore Ravens's 250 pound tackle Ray Lewis ...READ»
With the 44th president of the United States being sworn into office, brands across the nation have geared up to join the celebrations, capitalize on the fervor or just underscore their patriotism. From cookies and cupcakes to comic ...READ»
As Reed’s ginger brew makes a play for the big leagues, the natural question arises: Can the brand's success be attributed to the marketing or is it all about the taste? READ»
