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"American Idol" Gets One-Stop Social Platform From Peel, The Next-Gen TV Guide

Peel, the app that learns your television tastes and turns your iPhone in a remote control, launched with the aim of creating a next-generation TV guide. "We started with discovery and control," says Scott Ellis, Peel's VP of marketing. "Now, we're focused on blowing out our social sharing."READ MORE

Shazam Button To Appear On Traditional TV Remotes, As If By Magic

Shazam's future involves applying its discovery engine to television and all of the brands that flow through it, says CEO Andrew Fisher. And it could be as simple as a button on your channel flipper. READ MORE

Soaps 2.0: MTV's New WatchWith App Enables Your "Jersey Shore" Addiction On A Second Screen

Today, MTV launched the WatchWith iPhone app, a service designed to drive network engagement through social sharing, photos and video, rewards, blog posts, and more. It's part of an aggressive push by the network to capture the "second screen experience," an industry term used to describe the smartphones and tablets people turn to alongside TV.READ MORE

Peel Turns iPhones, iPads Into All-Knowing, Universal Super TV Remotes

How Peel cracked the code of navigating the gazillion-channel universe.READ MORE

The Tokyo Baby Cafe Is a Mommy-Baby Wonderland

Tokyo Baby Cafe--a mother-and-baby shop set to open in Japan--is somewhat redolent of Lewis Carroll's Alice in Wonderland, with its pale blue-and-gray color scheme. Add the fact that it caters for both adults and children, and all ...READ MORE