He's just launched mobile-payments venture Affirm out of his personal R&D lab. In this online exclusive, No. 6 on Fast Company's Most Creative People 2013 list shares his tips* for finding big ideas. (*With our footnotes.)
Got a business idea you're dying to move from dream to reality? Take it from these entrepreneurs: If you build it, figure out how to market it, and maybe throw a fuzzy bear coat in the mix, they will come.