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Paul McCartney

Taking Control: How Paul McCartney Tried to Reinvent the Beatles

In this excerpt from their new book "Come Together: The Business Wisdom of the Beatles," authors Richard Courtney and George Cassidy discuss how Paul did what every good leader tries do with a failing enterprise, change the strategy to save the business.READ»

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Why David Byrne, Arcade Fire, and the Yeah Yeah Yeahs are Psycho Marketers, Q'uest-ce que c'est?

After David Byrne and Brian Eno self-released their album Everything That Happens Will Happen Today last August, they generated profits equivalent to a label advance. How? Software marketing, of course. We’ve all seen a ...READ»