This is the next piece in our PATTERNS series, written by IDEO. Read more from the series here.
Sounds counterintuitive, right? In reality, powerful individualism is often what leads to strong communities. Many of the most successful communities are created when people are empowered to take ownership and have a voice.
As we strive to move away from cookie-cutter sameness, individuals' opinions, points of view, or unique thoughts can spark connection.
When I first started helping organizations with change, leaders were coming to me saying, "We have new and better ways of doing business. Can you help us get people's attention, then create the appetite and uptake so we can realize a return as fast as possible?"
But today it's all different. Now, I have entire industries coming to me and saying, "Our core business is being totally disrupted. We have to get a grip on what this means, reinvent ourselves, build a new strategy. Help us cope, let alone succeed and thrive!"