patagonia

Patagonia, A Trailblazing Brand That Walks The Walk

On Black Friday, Patagonia ran a full-page ad in The New York Times telling consumers not to buy one of their popular jackets because it takes so much water and energy to make. This was one element of the company's Common Threads initiative, a brilliant brand-within-a-brand that offers a roadmap for companies trying to promote themselves as environmentally friendly. READ»

Patagonia Asks Its Customers To Buy Less

A new initiative to get people to repair or resell their Patagonia clothes might hurt the bottom line, but the outdoor gear company is pretty sure it's going to help both profits and the planet.READ»

For Brands, Being Human Is The New Black

At the Designer Fund’s first Designer Fair, IDEO’s Elle Luna explains how brands are increasingly seeking to gain customers and build loyalty by showing their human side.READ»

Patagonia, Adidas, Walmart Team Up on Sustainable Apparel Coalition

What happens when you put executives from Walmart and Patagonia in a room? This isn't the start of a bad joke--it's how the Sustainable Apparel Coalition was born. READ»

"The products are original. It's the brands that are fake."

The title for this post paraphrases a quote from a Chinese salesman featured in a story on counterfeit products in "The New York Times magazine" last weekend. While the salesman was speaking directly to accusations regarding the legality of selling counterfeit sneakers, he touched on a much larger issue for marketers.READ»

Isabel and Ruben Toledo, Patagonia, and Otis Fashion Students Dress Us for 2030

Fifteen fashion students from the Otis College of Art and Design envisioned eco-friendly garments for 20 years from now.READ»

Patagonia’s Founder on Why There’s “No Such Thing as Sustainability”

Patagonia founder Yvon Chouinard may be pessimistic about the earth's future, but he's determined to keep fighting. An exclusive interview.READ»

• Patagonia Founder Yvon Chouinard and Tom Brokaw Talk Green Marketing [video]
• Can Wal-Mart Be Sustainable? Ask Patagonia Founder Yvon Chouinard [video]

Patagonia's Underwear: Designed for Exposure [video]

One day, Yvon Chouinard, the enterprising founder of Patagonia, told his product design team to free the company's underwear from wasteful plastic and cardboard packaging. His staff balked--he was told to expect failure. He pressed on with the changes anyhow, because it was the right thing to do.READ»

Patagonia Founder Yvon Chouinard and Tom Brokaw Talk Green Marketing [video]

The founder of Patagonia explains why businesses giving back to the planet is green marketing.READ»

Can Wal-Mart Be Sustainable? Ask Patagonia Founder Yvon Chouinard [video]

The founder of Patagonia explains why Wal-Mart is his biggest and unlikeliest ally.READ»