RSS

Paramount Pictures

Lisa Sherman, Executive VP and General Manager, Logo, Viacom, LGBT
VIACOM   |  Comment

Logo's Loyal (and Lucrative) LGBT Following

Lisa Sherman, 51, launched Logo, MTV Networks' television channel for a gay and lesbian audience, in 2005, with just three advertisers and 13 million homes. It has since grown to 150 advertisers in every product category and more than 40 million homes.READ»

BK Klingon
KINGONS   |  Comment

'Kingon' Invasion: Burger King and Paramount Ink Blockbuster Marketing Deal

After going three-for-three in drawing public criticism for its Whopper Virgins, Texican and Square Butts campaigns, Crispin Porter + Bogusky has scored another trifecta: a three-picture Burger King marketing tie-in with Viacom's Paramount Pictures, starting with Friday's release of Star Trek.READ»

hulu-logo.jpg

In Only One Year, Hulu Becomes Fourth Largest Video Site in U.S.

Brains! That must be the secret to Hulu rocketing up to being the fourth largest video site in the U.S. in February, right? That's what Alec Baldwin told us in this creative Super Bowl ad, which may also have had something to do ...READ»

Syndicate content