AdAge writes an interesting article about going beyond online ads to eCommerce opportunities for CPG brands. Will it pay off? Services are easier to deliver online. A few product dot-bombs in the early 2000s made us keenly aware of ...READ»
By pushing the principles of scientific management too far, corporations are short-circuiting their own futures, says the designiest dean of all the business schools. "The enemy of innovation is the phrase 'prove it,'" Roger Martin says.READ»
Last fall, Jim Stengel, arguably the most powerful person in marketing, left his post as P&G's Global Marketing Officer with no trace of where he'd be heading to next. Today, Stengel revealed to Fast Company that he's now ...READ»
Every company wants to find the secret sauce for social media success, and last night, Tide took a stab at it under the guise of charity work. The company hosted 40 social media buffs from Facebook, Google, and other agencies at ...READ»
