AdAge writes an interesting article about going beyond online ads to eCommerce opportunities for CPG brands. Will it pay off? Services are easier to deliver online. A few product dot-bombs in the early 2000s made us keenly aware of ...READ»
Shazam's future involves applying its discovery engine to television and all of the brands that flow through it, says CEO Andrew Fisher. And it could be as simple as a button on your channel flipper. READ»
One of the most recognized entertainment brands of our lifetime is bringing its 54-year history to a close. Today, we will see the last episode of the most popular soap opera of all-time, "As the World Turns."READ»
Wieden+Kennedy global interactive creative director Iain Tait tells us how they choose which Tweets Mustafa replies to, why they are using YouTube, and what it’s like to produce nearly 100 spots a day. Monocle smile! READ»
As with AIDS in the early 90's, celebrities are beginning to play a key role in raising awareness and galvanizing support for clean water, an issue often easily ignored in the comfort of our living rooms.READ»
By pushing the principles of scientific management too far, corporations are short-circuiting their own futures, says the designiest dean of all the business schools. "The enemy of innovation is the phrase 'prove it,'" Roger Martin says.READ»
Last fall, Jim Stengel, arguably the most powerful person in marketing, left his post as P&G's Global Marketing Officer with no trace of where he'd be heading to next. Today, Stengel revealed to Fast Company that he's now ...READ»
Every company wants to find the secret sauce for social media success, and last night, Tide took a stab at it under the guise of charity work. The company hosted 40 social media buffs from Facebook, Google, and other agencies at ...READ»
