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Oscars 2011

Rise of Neurocinema: How Hollywood Studios Harness Your Brainwaves to Win Oscars

One thing you aren't likely to hear Sunday night from the Oscar-winning producer after accepting the trophy for Best Picture: "I'd like to thank my neuroscience partners who helped us enhance the film's script, characters, and scenes." It's not that far-fetched, though.READ MORE

For Winklevoss, Olympic Glory and Moral High Ground Ease the Facebook Sting

Cameron Winklevoss dissects "The Social Network," and discusses how Facebook is only the first chapter in a story that will be defined by Olympic and entrepreneurial achievement. Part one of a two-part series. READ MORE

Daryl Hannah Wants the Movies to Quit Smoking

Public health advocates have tried for years, but now celebs are taking matters into their own hands. As the Oscars approach, the Splash star is backing an anti-cigarette flick that shows screenwriters how to break the habit.READ MORE

Dolby Laboratories and the 3-D Movie Sound Revolution

On Sunday, Pixar's animated hit, Toy Story 3, goes for a Best Picture Oscar. And it was an innovative new series of sound channels that let Buzz Lightyear be even buzzier. READ MORE

Autodesk: The Secret Star Behind Oscar-Winning Visual Effects

Autodesk is known for its CAD software. Less well known are its Media & Entertainment tools, which have been used in every Visual Effects Oscar-winning movie for the last 15 years.READ MORE

"Inside Job" Filmmaker Charles Ferguson Hopes to Help Send Bankers to Jail

"This has cost the American people trillions of dollars," Ferguson tells Fast Company. If only he were talking about his film and not the deception behind the financial crisis.READ MORE