Oscars

Creativity Hell: What The 2012 Oscars Taught Us About Bold Ideas And Branding

The Oscars remind us that, when it comes to branding, bold creativity--not committees or safe plays--wins the day. Brand identity expert David Brier and cartoonist Tom Fishburne break down what businesses can learn from Hollywood.READ MORE›

How The Video Game Awards Are Leveling Up A Fading Format

The staid glitz of a live award show is a far cry from the frag fests gamers are used to. But for tonight's Spike TV’s Video Game Awards the worlds of pageantry and pixels collide to create something entirely new. READ MORE›

Oscar-Winning Documentary Director Mass Mailed His DVD--Did He Help Save Dolphins in the Process?

Louie Psihoyos, who made last year's Oscar-winning documentary "The Cove," recently sent the film about dolphin killing to every single resident of Taiji. Will "For Your Consideration" marketing ever be the same? READ MORE›

With Oscar Spotlight on "Sun Come Up," Film Director Launches "House-Raising" Campaign

Jennifer Redfearn is now embarking on a campaign to raise funds for the Carteret Islanders.READ MORE›

There Is No I in Oscar--What the Academy Awards Tell Us About Teamwork

Who should get the most credit for a product that brings in high revenue? The team who designed it? The people who marketed it? The sales force who sold it? Logically, we would have to say that the highest paid, most visible, most irreplaceable people are responsible--until we look at the list of Oscar nominees for 2010. READ MORE›

As Academy Award Nominees Are Announced, Get Ready for the "Most Interactive Oscar Night in History"

Oscar.com gets a makeover--and goes social.READ MORE›

Letter From The Editor: The Adrien Brody Rule

Photo by Benjamin Lowy We thought it was a great idea, at first: an optical illusion. We'd put one on our cover so it would look as if the image were moving. We didn't think it had ever been done by a business magazine. We reached out ...READ MORE›

Internet Browsing and TV Watching: A Match Made in Distraction Heaven

Nielsen conducted a survey recently to find out who exactly is going online while watching major TV events like the Oscars or Super Bowl--and discovered what those people are doing online in the first place. Simultaneous Web ...READ MORE›

Twitter On Oscar Night: From Boring To Building Relationships

As a celebrity media trainer, I have to watch the Academy Awards. Sometimes my clients are winners and have to deliver acceptance speeches or speak to the press about how they feel about not winning, areas I have coached them on. I ...READ MORE›

James Cameron Is a Tool ... for Eco-Warriors and Their Publicists!

He may have been defeated by his ex-wife at the Oscars on Sunday, but it looks like James Cameron is on track to win the world popularity contest. A tribe from the Indian subcontinent has appealed to the "powerful thought leader" ...READ MORE›

No iPad Tethering, but Games for Days: Steve Jobs

It's just 25 days 'til iPad arrives on sale in some global locations, and the fever's mounting. To spur it on, Apple pushed its first ad during the Oscars, which Steve Jobs was at. He's also been emailing fans to confirm some ...READ MORE›

Apple Debuts First iPad Ad During Oscars, Demonstrates a Dozen Ways to Hold the Thing

Apple debuted its very first iPad ad during the Oscars tonight, showing off the tablet's various functions (with an emphasis on reading) in signature style. Oh, and if you were wondering how to hold a giant slab of screen with no ...READ MORE›

Toxie Awards Go To BPA, Lead, Pthalates and More

Just in time for the Oscars, Californians for a Healthy and Green Economy have announced the winners of the Toxies, an actual red carpet event that honored so-called "Bad Actor Chemicals" or toxic compounds found in many everyday ...READ MORE›

tvChatter Makes It Even Easier to Read Oscar Twitter Commentary (If That Is Indeed a Good Thing)

OMG what's up with @BullockSandra's dress? Who do you think is funnier, @AlecBaldwin or @SteveMartin? Hey, @KingoftheWorld do you really think Avatar is gonna win?READ MORE›

And the Oscar for Best Supporting Technology Product Placement Goes to...Apple!

The Awl put together a great piece examining the popularity of Apple products in film. Not editors, effects specialists, composers, or photographers using Apple products, or even celebrities owning iPhones--but the insane frequency ...READ MORE›

How David Rockwell's Oscar Set Makes Steve Martin and Alec Baldwin Funnier [Exclusive]

The famed architect reprises his role as set designer for the Academy Awards. Yesterday, he gave us a backstage tour.READ MORE›

• Master of Design: David Rockwell

What Oscar-Nominated Actors Do These Typefaces Remind You Of?

Ellen Lupton doles out Oscars for best typefaces of the year. Can you pick which actors should be their real-life stand-ins?READ MORE›

David Rockwell Gets Academy Award Gig Second Year Running

David Rockwell, one of Fast Company's 2009 Masters of Design, has been just been announced as the set designer for the 2009 Academy Awards--for the second year in a row. His design for this year's Oscars--the 81st--channeled the ...READ MORE›