The retail giant has put the power of publicity and accountability behind its green mission, setting specific benchmarks such as eliminating 25% of solid waste from U.S. stores by 2009. Answer: Goal.
A Hotel for Japan-Loving Hipsters
What if you had to create a Japanese cultural experience in a Western hotel? That box led to Chip Conley's Hotel Tomo in San Francisco, with anime art covering the walls, beanbag chairs, and gaming suites with PlayStation 3, Nintendo Wii, and 6-foot LCD projection screens.