organic

It's 2009: Where Is My Online Cereal Builder?

The last time you ordered a custom PC online, you finished configuring and wondered: what kind of world do I live in where I can't do this with cereal? The gods of oat and honey have heeded your cry. MojaMix is an online cereal ...READ»

Safeway Supermarkets Putting a Spotlight on Local Foods

Movies like "Food Inc." and "Fresh" have put the pressure on grocery stores and other mass-market food vendors to defend their products. Safeway, a major U.S. supermarket chain, isn't increasing the amount of ...READ»

Gotham Greens Building First Hydroponic Rooftop Farm in NYC

New York City imports $1 billion in vegetables every year to feed the city's constantly growing population. In the future, the majority of the city's produce might be grown a little closer to home if Gotham Greens gets its way.The ...READ»

Organic Cotton: The Fabric of Our Lives?

Admit it: you don't pay always attention to whether the products you buy contain organic cotton or regular cotton. Neither do I, so it's a good thing that major companies are taking it upon themselves to use organic ...READ»

Recreate the Obama White House Vegetable Garden--Online

We learned last week that the Obama's are working on a 1,100-square-foot White House vegetable garden to be cared for by local fifth graders and the first family. Now web-based vegetable-garden design application Plangarden has ...READ»

• New Appointment: White House Farmer?

Can Burgerville Bring the Local Food Movement to the Masses?

Fast food chains like Burger King and McDonald's aren't known for being particularly healthy, gourmet, or sustainable. It doesn't matter if tomatoes or potatoes aren't in season--McDonald's customers want their fully-garnished ...READ»

[me] & goji: Customize Your Cereal

A canister arrived for me early this morning. Too large to contain Pringles or tennis balls, it could have been home to a bottle of whiskey. I opened the lid, peeled back the top, peered inside and found... cereal. Customized, hand ...READ»

Higher Power, Higher Profits

Once upon a time, there was a farm in a town called Plainville. The farmer produced natural chickens and turkeys, free from antibiotics and fed with good, plain vegetable feed, avoiding the various “additives” that consumers ...READ»

Postcard from Beijing

What do Starbucks and smog have in common? Opportunity. As I walk around Beijing, the signs of the 2008 Olympics fading into memory, I am struck by the fact that every corner has a Starbucks, not to mention other ubiquitous American ...READ»

Fast Talk: Clean, Healthy Food

How seven execs are making the food supply cleaner, greener, and healthier. “We are effectively a hydration company, so it’s a business risk for us if water is not readily available. Right now, 84% of the water we use to ...READ»

Seven Words

No, not those seven words. The seven words I’m talking about are just fine with the FCC but maybe deserve a little more scrutiny from the FDA. We all know these words: green, organic, free-range, all-natural, ...READ»

Where The Passion Comes From: One of America's Greatest Chefs Shares His Sources of Inspiration

Trends and innovation company PSFK held its annual conference on trends, innovation and creative ideas yesterday at the Art Director's Club in Manhattan. Eric Ripert, Executive Chef at four star restaurant, Le Bernardin, known ...READ»