Oracle. Sony. BMW. GE. Polo. Tiffany. Lowe's. Lego. Salesforce.com. Apple. Itron. Brand Calibration

Who Gets "It"? Marketers That Develop Brand "Programs", Not "Campaigns"

Marketing schizophrenia can be defined in many ways, but one of the most compelling barometers I've found is an advertiser's consistent creation of short term "campaigns". (And of course, use of the term brand campaign.) ...READ»