You can’t see energy, but now you can see how much you’re using versus your friends on the social network. A new app from Opower turns using less energy into a game.READ MORE›
How do we convince people to put their money toward value-driven purchases? It's all about maximizing incentives and allowing them to earn currency, whether it's financial, social, or informational.READ MORE›
Opower already gives its users the ability to see if they can use less energy than houses similar to theirs. Now they want to make that competition personal, by opening up your energy use to your social network.READ MORE›
The simplest way to cut down on energy use isn't to build millions of brand-new LEED-certified buildings; it's to convince people to make changes themselves. And sometimes, having access to energy consumption data--and a friendly ...READ MORE›
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