online marketing

Social Media Profiles and Brand Reputation

To be, or not to be, that is the question. This famous quote highlights the importance of how Social Media profiles are influencing how we exist online or if viewers find relevant information about our brand. Whether the ...READ»

Yahoo's Rally Cry

The Web portal has scored with its sports site. Does its success point the way to Yahoo's future? READ»

Devil's Food

Big Food wants everything bad to be good for you.READ»

Celebrity Blogs: The Good, the Bad, and the Ugly

As if they don't already get enough publicity, celebrities are increasingly joining the ranks of the blogosphere. Here we spotlight some of the best -- and some of the worst.READ»

Who's Fast Hall of Fame: Brand Builders

Brand builders forging product identities that endure and entice.READ»

Battle of the Brands

John Hancock's outspoken CEO names names and points fingers at some high-profile brand offenders in his new book. He also offers some good advice on not screwing up your own company's brand.READ»

The Big Tease

Blog empires like Arianna Huffington's are finally legit businesses. Now comes the tough part.READ»

The New IAC

For more than a decade, Diller has been on a multibillion-dollar shopping spree that created one of the Web's busiest networks. Now he has announced a plan to spin off HSN, Lending Tree, Interval, and Ticketmaster. If the ...READ»

A Mad Man Gets His Head Together

Maurice Lévy, CEO of Publicis Groupe, has bet more than $1 Billion that he can define the future of digital advertising. Getting there has been enough to make anyone a little schizophrenic. READ»

Amateur Hour, Web Style

The brand may be yours, but the message is me, me, me.READ»

Polarize Me

If you want people to like you, first decide who needs to hate you.READ»

• The Meaningful Investor: Faultless Tower
• Slideshow: Idea Log: Wynn Las Vegas - Lake Of Dreams

Fast Talk: Being Interactive

Barry Diller's InterActiveCorp aims to acquire top businesses in a bunch of markets, then get them to work together to build a winning suite of online brands. So many companies crash on the rocks trying to create synergies. How do IAC's leaders do it?READ»

Search for Tomorrow

The next generation of online ads promises the most targeted and trackable messages ever. Meet the future of advertising.READ»

Chatter

Googlemania!READ»

Internet 101

According to ''The Cluetrain Manifesto'' coauthor David Weinberger, the Web has been underhyped. That's right, underhyped. In his new book, ''Small Pieces Loosely Joined,'' Weinberger offers a unified theory of the Web -- and rules for tapping into its real power.READ»

Don't Shout, Listen

At Procter Gamble, branding is almost everything. And in the age of the Web, almost everything is up for grabs. Here's how P G has turned the Internet into a device for listening to customers -- and for experimenting with its brands.READ»

Has Your Company Found Its Voice?

Some brands really talk the talk. Sophisticated technology has the power to turn a customer's interaction with an automated call center into a virtual marketing conversation.READ»

She Builds Online Brands on the Street

Di-Ann Eisnor is a master at persuading busy people to pay attention to digital brands. Her secret? If you want to move people to the virtual world, move your messages to the physical world. Here's how to GetReal.com.READ»

Brand Reincarnation

Report from the FuturistREAD»

Success Is a Repeat Visitor

Mohanbir Sawhney offers tips on how to better market your Web site.READ»

Permission Marketing

Internet marketing pioneer Seth Godin says he wants to change the way almost everything is marketed to almost everybody. Will you give him permission to come in and show you the future?READ»

Branding Is Dead! Long Live Sustainable Identity!

Ed Niehaus and William Ryan predict that the future of public relations will require standing out, being different -- branding is dead.READ»

The Power of Public Relations

In an economy where every company wants to be recognized as a thought leader, Pam Alexander and Andy Cunningham are reinventing how you get your message out.READ»

The Four Rules of Permission

Four rules concerning permission marketing.READ»

The Best Things in Life Are Free

We want to make a lot of dough. We've got a hot product - How should we go? You want to make big dough, you say? Take our advice: Give it away!READ»