online marketing

Just as it helps to monitor your credit, it also helps to monitor your search engine credit. Google assigns a quality number to each website called Google Pagerank. READ»

DESIGN | 10 comments

Writing Law Firm Marketing and SEO Friendly Articles

BY Jason BlandWed May 27, 2009 at 12:56 PM

As a legal marketing company focusing on search engine marketing, we spend a lot of time expressing the importance of content. But content doesn’t really do anything if it isn’t published.READ»

DESIGN | Comment

Know Where You Stand with Google

BY Jason BlandWed May 27, 2009 at 12:54 PM

Just as it helps to monitor your credit, it also helps to monitor your search engine credit. READ»

DESIGN | Comment

Closing the Phone Book on Legal Marketing

BY Jason BlandTue May 19, 2009 at 3:36 PM

There was a knock on the door with a man standing on the other side of that same transparent door holding a large case of something heavy. As the receptionist opened the door, the man extended a clipboard and a pen asking the receptionist to initial next to the office address, as proof of receipt.READ»

DESIGN | Comment

For Search Engine Marketing Sake, Be Interesting

BY Jason BlandTue May 19, 2009 at 3:34 PM

When writing your website content, it’s important not only to have a lot of text but also have useful, interesting text.READ»

DESIGN | Comment

Improving Your Law Firm Marketing with Headers

BY Jason BlandFri May 15, 2009 at 1:57 PM

There are two sides to marketing your law firm website with search engine optimization.READ»

DESIGN | 1 comment

Search Engine Optimization and Hosting

BY Jason BlandFri May 15, 2009 at 1:56 PM

A hosting provider is an important part of your search engine marketing. READ»

DESIGN | Comment

Improving Your Insurance Search Engine Optimization with Headers

BY Jason BlandFri May 15, 2009 at 1:55 PM

There are two sides to marketing your insurance website with search engine optimization. READ»

DESIGN | Comment

Reputation Management from the Court Room

BY Jason BlandThu Apr 30, 2009 at 1:07 PM

It started out as something simple. You were late to a meeting, decided that the speed limit was insufficient by 15 – 20 miles per hour so you created your speed limit in the comfort of your car.READ»

DESIGN | Comment

When Search Engine Optimizing, Focus on the Winners

BY Jason BlandThu Apr 30, 2009 at 1:00 PM

When seeking a search engine optimization company, some businesses have unrealistic expectations.READ»

DESIGN | Comment

Targeting Your Region with Search Engine Marketing

BY Jason BlandThu Apr 30, 2009 at 1:00 PM

Your regional focus is an important element of your search engine marketing.READ»

DESIGN | Comment

Making the Phone Ring with Law Firm Marketing

BY Jason BlandThu Apr 30, 2009 at 12:59 PM

When talking about online legal marketing, we put a lot of focus on the search engine optimization: your law firm’s Google ranking and the ability to be found. READ»

DESIGN | Comment

Legal Marketing - More Cases with More Content

BY Jason BlandThu Apr 30, 2009 at 12:58 PM

If your law firm’s website has some strong inbound links, a lot of strong useful content, and is for the most part, search engine optimized, here is one element that may be keeping your site from ranking higher in the search engines: the length of your home page.READ»

DESIGN | Comment

Making the Phone Ring with Insurance Marketing

BY Jason BlandThu Apr 30, 2009 at 12:57 PM

When talking about online insurance marketing, we put a lot of focus on the search engine optimization: your insurance agency or company’s Google ranking and the ability to be found. READ»

DESIGN | Comment

Insurance Marketing – More Policies with More Content

BY Jason BlandThu Apr 30, 2009 at 12:56 PM

If your insurance website has some strong inbound links, a lot of strong useful content, and is for the most part, search engine optimized, here is one element that may be keeping your site from ranking higher in the search engines: the length of your home page.READ»

CUSTOMER EXPERIENCE | Comment

DotComplacency: Step away from that mouse and just talk to me

BY Lynette ChiangSat Apr 25, 2009 at 9:58 AM

EVERYONE's feeling the recessionary pinch, but online businesses – particularly those selling ephemeral and risk-based products like say, travel insurance, have a distinct advantage. No glassy storefront, no packaged inventory ...READ»

DESIGN | Comment

Older News May Cause New Reputation Management Problems

BY Jason BlandThu Apr 9, 2009 at 4:35 PM

So, it happened several years ago and you thought you were in the clear.READ»

DESIGN | Comment

Adding to Your Insurance Website Content

BY Jason BlandThu Apr 9, 2009 at 4:34 PM

A common misconception is that Google wants to see a website always changing.READ»

DESIGN | Comment

Building Your Law Firm’s Web Content

BY Jason BlandThu Apr 9, 2009 at 4:34 PM

A common misconception is that Google wants to see a website always changing. READ»

DESIGN | Comment

Twitter Me That

BY Jason BlandThu Apr 9, 2009 at 4:33 PM

(Part II of “Twitter Me This”)READ»

DESIGN | Comment

Twitter Me This

BY Jason BlandThu Apr 9, 2009 at 4:32 PM

We will write a more detailed article about Twitter in the future; but for now, we’ll answer some frequently asked questions about Twitter.READ»

MARKETING | 1 comment

When ROI Measurement And Actual Effectiveness Are Mutually Exclusive

BY DJ FrancisFri Apr 3, 2009 at 5:24 PM

In the 2009 Social Media Marketing and PR Benchmark Guide, MarketingSherpa explains a conundrum marketers are facing in a web 2.0 world: What do you do when the ability to measure your return on investment (ROI) is mutually exclusive to the effectiveness of a particular campaign? In other words, how do you sell a tactic up the chain of command that you know will work but can't provide definite numbers? Or conversely, how do you dissuade a course of action that has proven ineffective, but which your executives embrace because they understand the number of impressions or "hits" or lives interrupted by the campaign?READ»

Sponsored Links