With rumors that Facebook has placed a $1 million price tag on video advertising, Sheryl Sandberg explains just why the social media firm values mobile advertising so highly. But will marketers agree with her?
Many website owners stubbornly believe they know the correct way to navigate their own website, when the vast majority of their visitors are telling them otherwise. If not for your visitors, that website would have no reason to exist—and if they can't navigate it, they surely won't buy what you're selling.
All business advantage is founded on some anomaly—a unique set of experiences that makes you better than anyone else at a particular skill, a new business model, a pool of talent others overlooked, a patent that sets you apart. But it’s not enough to describe the difference—you need "Reason Why Marketing."
The astounding pace of innovation is partly what numbs us to the potential of online marketing vehicles. Why should I bother optimizing a Facebook presence when Google Plus is the new, hot thing? Will Groupon succeed, or be succeeded by something smarter and more powerful? This sort of thinking is understandable, but not particularly helpful, so here's a road map to get started.
After many failed, comical months spent teaching my dog to obey simple commands, I finally realized it wasn't working because I was trying to teach her English. Instead, I should have been speaking Dog all along. When it comes to marketing your brand, there's a lot you can learn from Fido.