online marketing

Ad Industry Fights Back at Bill That Expands FTC's Power

The Interactive Advertising Bureau (IAB) is calling out the Federal Trade Commission on a new bill that would expand its power to making it easier for them to bring civil lawsuits and create new rules. The Consumer Financial ...READ»

Enhance Your Insurance Marketing with a Call to Action

When you have traffic on your insurance website, you are only halfway to your goal. READ»

Syndicating Links for Search Engine Optimization

To get to the first page of Google and other search engines, you need links to your website. READ»

Syndicating Links for Search Engine Optimization

To get to the first page of Google and other search engines, you need links to your website. READ»

Your Law Firm Marketing Needs a Call to Action

Once you have a professional website with inbound links, and your website appears on the first page, then it is time convert traffic to new cases.READ»

Immediate Traffic from Online Law Firm Marketing

Unlike other legal marketing and search engine optimization companies, we like to express an honest expectation of how search engine optimization works.READ»

Optimizing Your Existing Attorney Website

As the web standards change, your website may become an obsolete part of your law firm marketing effort. READ»

Review: Mitch Joel and Six Pixels Of Separation - The First Post-Web 2.0 Marketing Book

Mitch Joel has written what I believe is the first post-web 2.0 marketing book. Here's my review and an explanation of why you need to buy it.READ»

Your Law Firm’s Website is the New Marble Floor

Upgrading your law firm’s design could possibly upgrade your website’s performance. Imagine for a moment that you are shopping online for an item. READ»

Good Law Firm Websites Rank Number One

As new methods of online law firm marketing surface and existing forms get enhanced, it’s important to notice another change in the webosphere. READ»

Designing Your Law Firm Website Like Apple without Sacrificing SEO

Last week, we discussed the simplistic, clear, and intuitive brand of Apple. With their easy to identify stores, no frills image, and use of negative space (white space), they have been able to dominate their markets in a way that “clutter as much as possible” Microsoft has not.READ»

What Your Law Firm Can Learn from Apple

An easy way to stay ahead of the competition is to look at other law firms in your area to see what they are doing, and then implement a better strategy.READ»

What RSS Can do for Law Firm Marketing

RSS stands for Really Simple Syndication. With a name like Really Simple Syndication, the workings for a beginner can be anything but simple.READ»

Filtering Search Engine Traffic on Your Website

A major concern for many regionally focused website owners (such as attorneys) is limiting the traffic to fit their niche.READ»

The Annoying Side of the Web – Matching Text with Background

Over the next few weeks we are going to point out some irritating features found on certain websites.READ»

The Annoying Side of the Web – Stop the Noise

Continuing with our series on the “Annoying Side of the Web,” this week’s topic is noise. Remember the early days of the Internet when you could embed background music? READ»

Why You Should Be Blogging for Search Engine Optimization

Having a blog on your website is as much required as your phone number and contact information. READ»

Thinking Local for Search Engine Optimization May Yield Greater Results

When laying out your search engine marketing plan, you should first decide whether you want to attract the whole world, the whole country or your neighborhood. READ»

Thinking Local for Search Engine Optimization May Yield Greater Results

RSS stands for Really Simple Syndication.READ»

Click Here: The Short, Inglorious History of Online Advertising

The short, inglorious history of online advertising.READ»

• How Much Are You Worth to Facebook?

How Much Are You Worth to Facebook?

Facebook and others have tapped into the power of viral loops to build massive audiences in record time. Now they're using these growth engines to create the future of online advertising.READ»

• The Viral Loop Leaderboard: What Are Your Facebook Friends Worth?
• Facebook's Mark Zuckerberg on the Value of Viral Loops

Safeguard your online presence - keep your logo intact!

Protect your on-line image. Keep your logo intact. Allow downloads of your logo's and images in any format, automatically resized to keep your corporate branding.READ»

What RSS Can do for Search Engine Optimization

RSS stands for Really Simple Syndication. With a name like Really Simple Syndication, the workings for a beginner can be anything but simple.READ»

Claiming Your Google Local Ad

Google Local is yet another way of marketing your website online. When someone searches for your business’ products or services in your local area through Google Maps, your Google Local ad is what appears.READ»

Law Firm Marketing Going Beyond SEO

When it comes to attracting more cases to your law firm, search engine optimization is probably one of the most effective and quantitative methods of marketing.READ»