online business | Fast Company

Sweating In the Hot Zone

BY Scott KirsnerWed Dec 19, 2007 at 7:59 AM

Imagine what life would be like if your product were never finished, if your work were never done, if your market shifted 30 times a day. The computer-virus hunters at Symantec don't have to imagine.READ»

LEISURE | Comment

In Good Company

BY Jena McGregorWed Dec 19, 2007 at 7:58 AM

Even as more and more companies are jumping on the blogwagon, very few get it right. These company blogs give customers, partners, and recruits an authentic peek inside.READ»

INNOVATION | 1 comment

Brand Aids

BY Jena McGregorWed Dec 19, 2007 at 7:58 AM

The always-slippery topic of branding becomes more so on the Web, where "brand" bloggers typically spill the most ink on, well, blogging. We found three that offer on-target insights.READ»

LEISURE | Comment

Googlewhack

BY Matt DusenberryWed Dec 19, 2007 at 7:58 AM

When the Google backlash is in full effect, use this handy resource guide to determine when Google's mantra went from "Don't be evil" to "Be less evil than Microsoft."READ»

ENTERTAINMENT | Comment

The Gadgeteers

BY Jena McGregorWed Dec 19, 2007 at 7:57 AM

Gadget bloggers supply early adopters with quick gizmo fixes and a view of the tech horizon. Here are four of the best.READ»

INNOVATION | Comment

Slow Is the New Fast

BY Danielle SacksWed Dec 19, 2007 at 7:57 AM

With our November issue, Fast Company will celebrate 10 years of publication. Each month until then, we'll review one of our favorite editions from the first decade.READ»

INNOVATION | Comment

Go Long, Young Man

BY Alan DeutschmanWed Dec 19, 2007 at 7:57 AM

A report from the past.READ»

ONLINE BUSINESS | 1 comment

Who's Zooming You?

BY Scott KirsnerWed Dec 19, 2007 at 7:56 AM

You're out there. On the Web, there are dozens, perhaps hundreds of references to you -- in company newsletters, college alumni notes, and friends' blogs. (As a tech writer, I'm especially promiscuous: Googling my name turns up 10,700 results.) So how can you monitor and manage your online reputation?READ»

CREATIVITY AND INNOVATION | 2 comments

Can Google Stay Google?

BY Alan DeutschmanWed Dec 19, 2007 at 7:56 AM

It is the company of the nanosecond -- and a really, really rich one at that. But Silicon Valley often eats its own young. So what are Messrs. Brin and Page planning to keep Google thriving for the long haul?READ»

BUSINESS TRAVEL | Comment

Up The Creek

BY Alan CohenWed Dec 19, 2007 at 7:56 AM

The big problem with booking travel online is the gnawing sense that you've left a great deal on the table. If you'd just gone to one more site....READ»

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