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online advertising

Mark Zuckerberg
FACEBOOK   |  8 comments

How Much Are You Worth to Facebook?

Facebook and others have tapped into the power of viral loops to build massive audiences in record time. Now they're using these growth engines to create the future of online advertising.READ»

Online Ads Boost Brands Just As Effectively as TV Campaigns

ComScore: Online Ads Boost Brands Just as Effectively as TV Campaigns

Television advertising may be some of the most expensive marketing a brand can engage in, but consumer goods brands could do just as well pouring their ad dollars into the Web. A comScore study has found that online advertising is at ...READ»

Ivan Glickman
CAREERS   |  Comment

Forget Last Rites: The New Opportunity for Publishers in Online Advertising

Don’t call in the pallbearers yet. In a year characterized by the death of publications and publishers struggling to monetize assets, it’s not all death and gloom. Indeed, one side of the news business is thriving. And, we’re ...READ»

Ivan Glickman

Public Relations: The Latest False Dichotomy: PR vs. Advertising

People love to set up dichotomies and the latest one circulating around the web is that age old duel: Advertising vs. PR. It sort of reminds me of the war between the sexes. Sure there are certain things men can do better than ...READ»

The Guardian
APIS   |  4 comments

UK's Guardian Newspaper Embraces Future With Free Digital Content

The New York Times recently took a stab at what a proper online version of a newspaper might look and feel like, and there were recent suggestions that the newspaper might be better off going for an all-Kindle digital distribution ...READ»

How to Get More Website Traffic & Convert Visitors into Buyers in Just 3 Steps

The sheer number of websites that exist today is enough to overwhelm any consumer and make the internet marketing challenge seem insurmountable. You don't have to be a technological wizard or a marketing genius to generate traffic to your website. Using three basic phases, anyone can turn their underperforming website into a selling machine. Learn how in this Internet marketing step-by-step articleREAD»

Ivan Glickman
BLOGS   |  Comment

Gasp! Ads Do Work After All!

The folks at Razorfish conducted a survey of 1,000 "connected consumers". Most say they don't mind ads on social networking sites so much so that 40% of them had actually purchased a product or service after being ...READ»

Ivan Glickman
ADVERTISING   |  Comment

The Holy Grail of Invisible Advertising

From the day the first ad was placed, the Holy Grail has been to make advertising effective while remaining unobtrusive to the target customer. First came print ads that were easily ignored. Later, the remote control made it easy to ...READ»

Stunning Business Card Designs At No Charge!

Stunning business card templates are now available for you to use for your business at no charge! These are not your every day, boring, generic business card designs, these are custom designed business cards that will make you ...READ»

BLOGS   |  Comment

Fast Company's Social Media Initiative

I think that Fast Company should be commended for starting a social media/networking component to it's business model.  Now the question will be can they drive membership to levels that make the community aspect of this reach ...READ»

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